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PSY 314 Exam 2 Detailed Questions And Expert Answers
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PSY 314 Exam 2 Detailed Questions And Expert Answers
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PSY 314 Exam 2 Detailed Questions And ExpertAnswers
What is the inoculation procedure by McGuire? - ANS A technique used for
increasing individual's resistance to a strong argument by first giving them weak,
easily defeated versions of it
What are characteristics of a strong attitude? - ANS High level of commitment
(commitment to your attitudes, less likely to be persuaded) and
Embeddedness (attitudes can be deeply embedded into someone's identity;
religion)
What are characteristics of a weak attitude? - ANS Low level of commitment
means less attachment to attitude and
Lack of embeddedness means weaker attitude
What is attitude accessibility? - ANS The strength of the association between an
attitude object and a person's evaluation of that object, measured by the speed
with which people can report how they feel about the object
if you're cheated on, you probably would never cheat because of that
feeling/event
What is the theory of planned behavior? - ANS A theory stating the best predictor
of behavior is one's behavioral intention, influenced by ones attitude, the
subjective norms, and perceived control over behavior
, What is persuasion? - ANS a change in someones private attitude or belief after
receiving a message
What is the cognitive response model of persuasion? - ANS Your thinking
influences/reinforces behavior (negative self-talk makes you more likely not to do
something
What is the elaboration likelihood model of persuasion and what is it an example
of? - ANS It proposes that there are two routes to attitudinal change (central and
peripheral route) for persuasion
What is the "need for cognition"? - ANS A personality variable reflecting the extent
to which people engage in and enjoy effortful cognitive activities; differentiates
people from each other
What is the difference between the central vs peripheral route of persuasion? -
ANS Central route is the way people are persuaded when they focus on the quality
of the arguments in the message and
Peripheral route is the way people are persuaded when they focus on factors
other than quality of arguments in a message, such as number of arguments
When are fear appeals most effective? - ANS
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