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PUR4404C FINAL EXAM 2024 QUESTIONS WITH LATEST ANSWERS!!
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PUR4404C FINAL EXAM 2024 QUESTIONS WITH LATEST ANSWERS!!
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PUR4404C FINALEXAM 2024
QUESTIONS
WITH LATEST
ANSWERS!!
Evatee 8/13/24 PUR 4404C
,PUR4404C FINAL EXAM 2024 QUESTIONS
WITH LATEST ANSWERS!!
True or false: Intercultural communication and international communication
refer to the same thing Answer - false
what are the major social trends that drove the need in public relations?
Answer - -communication technology improvements
-expansion of democracy
-growth of large institutions
-increasing sophistication of publics
What does the Grunig-Hunt evolutionary models of public relations
development and practice include? Answer - -2-way symmetrical model
-press agentry model
-2-way asymmetric model
-public information model
True or false: surveys are longer than pools Answer - true
true or false: quantitative methods permit generalizations to large populations,
whereas qualitative don't Answer - true
true or false: the advantage of qualitative methods is that they add richness
and context to the body of knowledge Answer - true
, true or false: 5% is an acceptable probability of error in public relations
research Answer - true
true or false: public relations researchers seldom employ surveys Answer - false
According to Broom and Smith 1979, what are the roles typically carried out by
public relations practitioners? Answer - -communication facilitator
-communication technician
-problem-solving process facilitator
-expert prescriber
which of the following methods is characterized by the greatest control on a
researcher's part? Answer - experiments
which of the following events is considered the turning point in the growth of
international public relations? Answer - WWII
true or false: production and encoding describe the same process Answer -
true
why did New Coke fail? Answer - the new and old identities of the product
clashed and the company violated American's expectations regarding what
Coke should be
true or false: cross-national conflict shifting is a form of international public
relations in which the target audiences are outside the country itself, such as
other governments, MNCs, and international actors such as nongovernmental
organizations (NGOs) Answer - false
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