ROE ✅Return on Equity
- measures firm's profitability in terms of stockholders' equity
- NI/Stockholders' Equity
ROA ✅Return on Assets
- how much money a company earns by putting its assets to use
- NI/Total Assets
ROIC ✅Return on Invested Capital
- measures return an investment generates for those who provided the capital - for ALL
investors
- NOPAT/Invested Capital
Profit Margin ✅- the amount by which revenue from sales exceeds costs in a business.
- NI/Sales (or Revenue)
Dividend Yield ✅- estimate of dividend only return of a stock investment
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