Mktg 201 BYU Swenson Midterm Review
Exam 2024/2025
Coca-Cola has a sweet juice drink, HI-C. Sweet juices have seen low market
growth and declining market share. According the BCG matrix HI-C would be
classified as a ___________. - -Dog
-BCG Model - -
-Dog - -Generates less cash, takes up less cash (no potential)
Low Market Share, Low Market Growth
-Question Mark - -Growing fast. Will either become a star or dog.
(smartwatches)
Low Market Share, High Market Growth
-Star - -Uses a lot of cash, makes a lot of money. (Amazon)
High Market Share, High Market Growth
-Cow - -Makes a lot of money, less expenses due to market growth. (Apple,
Coca-Cola)
High Market share, Low Market Growth,
-In 2010, method launched method laundry detergent with smartclean
technology® - a powerful, patent-pending, plant-based detergent that's 8x
concentrated. This is an example of ________. - -Societal Orientation
-Product Orientation - -All about the product. Does not consider competitors
or the needs
of the market.
-Market Orientation - -Understanding customer needs, company
capabilities, knows competitors, and wants to make profit.
-Societal Orientation - -Concerned about the environment.
, -Marketing creates, communicates, and delivers value to the firm's chosen
customers. If a firm attracts and retains good customers, this will lead to
good __________. - -Profitability
-Lifetime Value of a Customer - -
-Peugeot, a French car company, is thinking about taking an existing
product, the 508 car, and introducing the car into the US market in 2018.
This is an example of __________. - -Market Development
-Product-Market Expansion Matrix - -
-Market Penetration - -Existing products in existing markets.
Increase market share. Decrease the price, increase in promotion or support,
acquire a rival in the same market.
Ex. Dell EMC buyout
-Market Development - -Existing products to new markets.
Ex. Same care in new country
-Product Development - -New products to existing markets.
Ex. iPhone XS
-Diversification - -New products to new markets.
Ex. Google introducing self driving cars.
-There is an increasing demand for chocolate worldwide but some strange
disease is significantly limiting cocoa bean yield. This would be an example
of ____________ and ____________, respectively. - -Opportunity and Threat
Play to.
Core abilities that provide an advantage when meeting customer needs
-Weaknesses - -Unfavorable, Internal
Moderate.
Internal limitations when delivering value to customers.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Nursephil2023. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $10.49. You're not tied to anything after your purchase.