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Mktg 201 BYU Swenson Midterm Review Exam 2024/2025
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Mktg 201 BYU Swenson Midterm Review Exam 2024/2025
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Mktg 201 BYU Swenson Midterm ReviewExam 2024/2025
Coca-Cola has a sweet juice drink, HI-C. Sweet juices have seen low market
growth and declining market share. According the BCG matrix HI-C would be
classified as a ___________. - -Dog
-BCG Model - -
-Dog - -Generates less cash, takes up less cash (no potential)
Low Market Share, Low Market Growth
-Question Mark - -Growing fast. Will either become a star or dog.
(smartwatches)
Low Market Share, High Market Growth
-Star - -Uses a lot of cash, makes a lot of money. (Amazon)
High Market Share, High Market Growth
-Cow - -Makes a lot of money, less expenses due to market growth. (Apple,
Coca-Cola)
High Market share, Low Market Growth,
-In 2010, method launched method laundry detergent with smartclean
technology® - a powerful, patent-pending, plant-based detergent that's 8x
concentrated. This is an example of ________. - -Societal Orientation
-Product Orientation - -All about the product. Does not consider competitors
or the needs
of the market.
-Sales Orientation - -Aggressive sales techniques.
-Market Orientation - -Understanding customer needs, company
capabilities, knows competitors, and wants to make profit.
-Societal Orientation - -Concerned about the environment.
, -Marketing creates, communicates, and delivers value to the firm's chosen
customers. If a firm attracts and retains good customers, this will lead to
good __________. - -Profitability
-Lifetime Value of a Customer - -
-Peugeot, a French car company, is thinking about taking an existing
product, the 508 car, and introducing the car into the US market in 2018.
This is an example of __________. - -Market Development
-Product-Market Expansion Matrix - -
-Market Penetration - -Existing products in existing markets.
Increase market share. Decrease the price, increase in promotion or support,
acquire a rival in the same market.
Ex. Dell EMC buyout
-Market Development - -Existing products to new markets.
Ex. Same care in new country
-Product Development - -New products to existing markets.
Ex. iPhone XS
-Diversification - -New products to new markets.
Ex. Google introducing self driving cars.
-There is an increasing demand for chocolate worldwide but some strange
disease is significantly limiting cocoa bean yield. This would be an example
of ____________ and ____________, respectively. - -Opportunity and Threat
-SWOT - -Strengths, Weaknesses, Opportunities, Threats
-Strengths - -Favorable, Internal
Play to.
Core abilities that provide an advantage when meeting customer needs
-Weaknesses - -Unfavorable, Internal
Moderate.
Internal limitations when delivering value to customers.
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