Consumer Behavior Test 2Consumer Behavior Test 2Consumer Behavior Test 2Consumer Behavior Test 2Consumer Behavior Test 2Consumer Behavior Test 2Consumer Behavior Test 2Consumer Behavior Test 2Consumer Behavior Test 2Consumer Behavior Test 2Consumer Behavior Test 2Consumer Behavior Test 2Consumer Be...
_____ combine(s) data on consumer expenditures and socioeconomic variables with geographic
information in order to identify commonalities in consumption patterns of households in various
regions. - ANSWER-Geodemographic techniques
According to the psychoanalytic approach to personality, the superego: - ANSWER-works against the id
by motivating behavior that matches societal norms and expectations.
According to the psychoanalytic approach to personality, which of the following focuses on pleasure-
seeking and immediate gratification? - ANSWER-The id
Age-based Microculture - ANSWER--It describes the finding that people of the same age end up sharing
many of the same values.
-This is especially true if it seems to apply across nations leading to a world teen culture.
Aggregation approach - ANSWER-approach to studying personality in which behavior is assessed at a
number of points in time.
AIO statements - ANSWER-activity, interest, and opinion statements that are used in lifestyle studies
Alex was invited to a formal dinner by his manager. As he had never been a part of a formal six-course
meal, he was not sure about the use of the different cutleries for each course. He watched the other
diners seated beside him and followed their use of knives and forks. He learned that the really small fork
was for the shrimp cocktail, and that the bread plate on the left as well as the glass of water on the right
were for him. This kind of learning is an example of _____. - ANSWER-modeling
Alternative Approaches to Attitude - ANSWER-Theory of planned action expands upon the behavioral
intentions model by including a perceived control component
Attitude Tracking - ANSWER-Extent to which a company actively monitors its customers' attitudes over
time.
Attitude-behavior Consistency - ANSWER-Researchers are very interested in how attitudes are formed.
Refers to the extent to which a strong relationship exists between attitudes and actual behavior.
Attitude-Toward-the-Object (ATO) Model - ANSWER-The ATO Model - Fishbein model Proposes that
three key elements be assessed to understand and predict consumer behavior.
-Consumer beliefs about salient attributes
-Strength of the consumer belief
, Consumer Behavior Test 2
-Evaluation of the attribute
Attitudes and its Components - ANSWER-Attitude - Relatively enduring overall evaluations of objects,
products, services, issues, or people.
Components: ABC approach to attitudes.
-Affect
-Behavior
-Cognition
Behavioral Influence Approach - ANSWER-Directly changing behaviors without first attempting to
change either beliefs or feelings. Behavior change can precede belief and attitude change.
body esteem - ANSWER-positivity with which people hold their body image
brand personality - ANSWER-collection of human characteristics that can be associated with a brand
Brand Personality Appeal - ANSWER-Refers to a brand's ability to appeal to consumers based on the
human characteristics associated with it.
-Should be perceived as having strong degrees of favorability, originality, and clarity.
Buzz and Stealth Marketing - ANSWER-Includes marketing efforts that focus on generating excitement
(or buzz) that is spread among market segments
Caroline wants to do her Bachelors in Medicine but is confused about which schools to apply to. She
considers her family and friends' advice regarding the best schools to study medicine. They convince her
that she must apply at the top-ranked medical schools. But she believes that her parents, both doctors,
want her to study in the same school they had studied in, so she considers it as well. In addition to this,
she also wishes to study in the same medical school as her best friend. In this scenario, Caroline's focus
is on what other people think she should do in addition to her own attitude toward specific schools.
Which of the following refers to a consumer attitude model that is best applicable in this instance? -
ANSWER-Behavioral intentions model
Changing Schema-Based Affect - ANSWER-Schema-based affect refers to the idea that schemas contain
affective and emotional meanings. If the affect found in a schema can be changed, then the attitude
toward a brand or product will change as well.
Cognitive structuring - ANSWER-is a term that refers to the reliance on schema-based heuristics in
making decisions
competitiveness - ANSWER-enduring tendency to strive to be better than others
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