Consumer Behavior Final TestConsumer Behavior Final TestConsumer Behavior Final TestConsumer Behavior Final TestConsumer Behavior Final TestConsumer Behavior Final TestConsumer Behavior Final TestConsumer Behavior Final TestConsumer Behavior Final TestConsumer Behavior Final TestConsumer Behavior F...
Consumer Behavior Final Test
_____ refers to the meanings we assign to sensory stimuli.
a. Contrast
b. Cues
c. Perception
d. Interpretation - ANSWER-d. interpretation
______ are universally recognized ideas and behavioral patterens
a. Detached
b. Aggressive
c. Compliant
d. Archetypes - ANSWER-d. archetypes
________ summarizes the beliefs a person holds about his own attributes and how he/she evaluates
their self on those qualities.
a. Self-ego
b. Actual self
c. Self-concept
d. Self-esteem - ANSWER-c. self-concept
1. _____ is a lasting, general evaluation of people, objects, advertisements, or issues.
a. An object
b. An attitude
c. An image
d. A power - ANSWER-b. an attitude
1. According to the consumer behavior model presented in the text, the _____ includes the shopping
experience, point-of-purchase stimuli, and sales interactions.
a. Antecedent state
b. Cognitive process
c. Purchase environment
d. Post-purchase environment - ANSWER-c. purchase environment
A buck in consumer decision making is_____.
a. Affective
, Consumer Behavior Final Test
b. Cognitive
c. Habitual
d. All of the above - ANSWER-d. all of the above
A buying decisions made by organizational buying is called ____.
a. Straight rebuy
b. Modified rebuy
c. New buy
d. All of the above - ANSWER-d. all of the above
A coupon-dispensing machine in a grocery aisle and an employee handing out free samples of a new
product are both examples of ______.
a. Shopping orientations
b. POP stimuli
c. Retail theming
d. Pretailing - ANSWER-b. POP stimuli
A customer buying an unfamiliar product that carries a fair degree of risk would most likely engage in
_______ decision making?
a. Affective
b. Cognitive
c. Habitual
d. Limited - ANSWER-b. cognitive
A garage sale is an example of what is called _____.
a. Renewing
b. The profit motive
c. Casting away
d. Lateral recycling - ANSWER-d. lateral recycling
A manufacturing cost decrease and the amount of products that people accumulate goes up, consumers
increasingly want to buy things that will provide ____ value.
a. Hedonic
b. Embedded
c. Referent
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