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C201 Business Acumen Exam 2024/2025 Questions With Completed & Verified Solutions .
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C201 Business Acumen Exam 2024/2025 Questions With Completed & Verified Solutions .
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C201 Business AcumenWhich part of the organizing process aids in effective and efficient progress toward planned
goals and often results in changes within the organization?
Evaluating Results
What is the result of a company increasing the delegation of authority and the span of control?
Increased decision-making authority given to employees
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Which two key elements does an effective organization include?
1. Human interaction
2. Structure
Why does a line organizational structure function most effectively in a crisis situation?
It establishes direct flow of authority
A company might divide itself into smaller groups that best match the types of customers it
serves. What is this is an example of?
Departmentalization
Which primary driver does management use for an organization's structure?
Achievement of company goals
, Which step in the organizing process results in management grouping work activities into units
within the organization?
Departmentalization
A high-tech startup company is launching a marketing campaign for its new social media portal
by highlighting how the portal exceeds the connectivity and collaboration capabilities of all other
social media sites. Which type of competitive advantage is this company leveraging?
Product
Which marketing strategy is devoted to maintaining continuous bottom line prices rather than
relying on short-term price-cutting tactics such as cents-off coupons, rebates, and special rates?
Everyday low pricing
When would a pull promotional strategy enhance a competitive advantage to market a product
better than a push strategy?
When demand for the product is driven by the end user
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pull marketing strategy
designed to get consumers to pull the product into the supply chain by demanding it
Push strategy (marketing)
Requires promoting the product by getting distribution chains to carry the product and getting
channel members to promote it to customers.
Which marketing tool is often used to build effective relationship marketing campaigns?
Affinity programs
Which element of the promotional mix has the advantage of messaging that can be tailored for
each customer, but the disadvantage of high cost per contact?
Personal selling
What three factors should be addressed in successful marketing campaign?
Target Market, Sales Revenue Goals, Plan Implementation Timeline
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