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DPR3702 Assignment 1 Semester 2 2024 - DUE 16 August 2024
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DPR3702 Assignment 1 Semester 2 2024 - DUE 16 August 2024
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,DPR3702 Assignment 1 Semester 2 2024 - DUE 16 August 2024UNIT 1: PUBLIC RELATIONS PRACTICE IN CAMPAIGN
ORGANISATIONS AND PRESSURE GROUPS In learning unit 1, you
learnt about public relations in campaign organisations and pressure
groups and different tactics used to practise public relations in this context.
According to Fourie and Cant (2017:236), “to plan and manage PR
campaigns effectively, it is necessary for the practitioner to evaluate the
context and industry that PR takes place in, since it can differ from
organisation to organisation”. Using this background and the knowledge
you gained, answer the questions and apply your answers to the practical
task below.
QUESTION 1: PUBLIC RELATONS IN CAMPAIGN ORGANISATION AND
PRESSURE GROUPS
1.1 You have been appointed by the Council for the Advancement of the
South African Constitution (CASAC), whose mandate is to ensure that the
Constitution of South Africa is advanced and not violated by any state
institution. Using the description by Tech and Yeomans (2009), discuss
why CASAC is classified as a campaign organisation. Do not reproduce the
definition of a campaign organisation from the content but use the aspects
of the definition to answer this question. (5)
1.2 Identify two actions taken by CASAC as a campaign organisation in the
past 5 years to advance their strategic objectives. In your discussion
mention the action and the steps CASAC took to make sure the issue was
resolved. (8)
, 1.3 Identify and discuss four public relations tactics that CASAC can use to
advance their strategic objective as a campaign organisation in South
Africa. (12)
### QUESTION 1: PUBLIC RELATIONS IN CAMPAIGN ORGANISATION
AND PRESSURE GROUPS
#### 1.1 Classification of CASAC as a Campaign Organisation
CASAC (Council for the Advancement of the South African Constitution)
can be classified as a campaign organisation based on the following
aspects described by Tech and Yeomans (2009):
1. **Advocacy and Awareness**: Campaign organisations are dedicated to
advocating for specific causes or issues. CASAC aims to ensure that the
South African Constitution is respected and upheld, making it a vital part of
their advocacy efforts.
2. **Influence on Policy and Legislation**: Campaign organisations strive to
influence public policy and legislation. CASAC works to ensure that state
institutions comply with the Constitution, influencing legislative and policy
changes to uphold constitutional values.
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