Exam (elaborations)
SCM 300 (Test 2) Case Rapid Fire Fulfillment Questions and Answers
- Course
- Institution
SCM 300 (Test 2) Case Rapid Fire Fulfillment Questions and Answers
[Show more]
Content preview
SCM 300 (Test 2) Case: Rapid FireFulfillment Questions and Answers
What were the key lessons Ortega took away from his early scare? - Answer -To be
successful, "you need to have five fingers touching the factory and five touching the
customer." Translation: Control what happens to your product until the customer buys it
What are some of the things Zara can do because of the super-responsive supply chain
it has built? - Answer -The company can design, produce, and deliver a new garment
and put it on display in its stores worldwide in a mere 15 days.
How is Zara's supply chain different from most other supply chains in their industry? -
Answer -- Zara keeps almost half of its production in-house. Does not outsource.
- Far from pushing its factories to maximize their output, the company intentionally
leaves extra capacity.
- Rather than chase economies of scale, Zara manufactures and distributes products in
small batches. - Instead of relying on outside partners, the company manages all
design, warehousing, distribution, and logistics functions itself.
- It puts price tags on items before they're shipped, rather than at each store.
What are the three principles Zara lives by? Know what these principles mean and how
they are carried out. - Answer -- close communication loop : Zara's supply chain is
organized to transfer both hard data and anecdotal information quickly and easily from
shoppers to designers and production staff. It's also set up to track materials and
products in real time every step of the way, including inventory on display in the stores.
The goal is to close the information loop between the end users and the upstream
operations of design, procurement, production, and distribution as quickly and directly
as possible.
- Stick to a rhythm across the entire chain : At Zara, rapid timing and synchronicity are
paramount. To this end, the company indulges in an approach that can best be
characterized as "penny foolish, pound wise." It spends money on anything that helps to
increase and enforce the speed and responsiveness of the chain as a whole.
- Leverage your capital assets to increase supply chain flexibility : Zara has made major
capital investments in production and distribution facilities and uses them to increase
the supply chain's responsiveness to new and fluctuating demands. It produces
complicated products in-house and outsources the simple ones.
Describe Zara's Design and Production center in La Coruna. - Answer -It consists of
three spacious halls—one for women's clothing lines, one for men's, and one for
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller millyphilip. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
81113 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now
