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Exam (elaborations)

Telus Rater Exam Questions With Answers Graded A+ Assured Success

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Specific Product Intent - The query adds specific intent directly related to the product or service referred to by the keyword. Common additional intents include users looking for reviews, comparisons, coupons, or discounts on a specific product or service. Reasonable Substitute - When the user ...

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  • August 16, 2024
  • 4
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • Telus Rater
  • Telus Rater
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PatrickKaylian
Telus Rater Exam
Specific Product Intent - The query adds specific intent directly related to the product or service
referred to by the keyword. Common additional intents include users looking for reviews, comparisons,
coupons, or discounts on a specific product or service.



Reasonable Substitute - When the user indicates that they want a certain product / service from a
certain brand or provider, and the ad appears to offer the same or a very similar product / service from a
different brand, provider or competitor, you should generally consider this as a reasonable substitute /
alternative to the queried product / service.



AC - Ad Creative; The Ad Creative is an advertisement that can appear



LP - Landing Page; Where you're sent when you click the AC. The first page that appears.



Query - A word or phrase searched for



User Intent - What the user is actually searching for.



Content Page - The webpage that the user is currently visiting



Business Page - A page the advertiser specifically wants the audience to visit



In-Market - When the user is in the market for a product or service



Do all queries have the approximate location provided? - No



Exact Intent - An ad might address the user's exact intent

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