Telus Rater Exam Verified A+
Terminology Definitions
AC ️
Ad Creative: The advertisement that can appear on various platforms.
LP ️
Landing Page: The page you are directed to when you click the ad. It is the initial page that appears.
Query ️
A word or phrase searched for....
Ad Creative: The advertisement that can appear on various platforms.
LP ✔️
Landing Page: The page you are directed to when you click the ad. It is the initial page that appears.
Query ✔️
A word or phrase searched for.
User Intent ✔️
What the user is actually searching for.
Content Page ✔️
The webpage that the user is currently visiting.
Business Page ✔️
A page that the advertiser specifically wants the audience to visit.
In-Market ✔️
When the user is actively looking to purchase a product or service.
Do all queries have the approximate location provided? ✔️
No.
Exact Intent ✔️
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