Social Psychology Test: Attitudes Questions
and Correct Answers
Attitudes
✓ ~~~ Enduring positive or negative evaluations of objects or events
A-B Problem
✓ ~~~ Our attitudes are not always consistent predictors of our behavior (smoking)
What Factors Influence the Likelihood That We Can Predict Behavior From
Attitudes?
✓ ~~~ (1) Specificity
(2) Strength of Attitudes
(3) Direct Experience
(4) Vested Interest
(5) Accessibility
Specificity
✓ ~~~ We can better predict specific behavior from specific attitudes than from global
attitudes (church)
Strength of Attitudes
✓ ~~~ The strong and personal nature of an attitude is much more likely to determine
behavior than a weak attitude (vote)
, Direct Experience
✓ ~~~ Attitudes formed through direct experiences tend to predict behavior better
(parenthood)
Vested Interest
✓ ~~~ Much more likely to act on attitudes when one has a vested interest in the
outcome (faculty meeting)
Accessibility
✓ ~~~ More likely to express/act on an attitude when it is accessible (political ads)
Origins of Attitudes
✓ ~~~ -Mere Exposure Effect
-Socialization
-Classical Conditioning
-Operant Conditioning
Mere Exposure Effect
✓ ~~~ The more we are exposed to something, the more we tend to like it; greater
exposure causes greater familiarity which tends to lead to more positive attitudes
(radio stations)
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