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CALP Course 7 questions and answers graded A+ 2024/2025
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CALP Course 7 questions and answers graded A+ 2024/2025
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CALP Course 7list the various local areas impacts that can affect property and LP performance - ANSPhysical
location, physical building, curb appeal, gov, education, neighborhood, access, employment,
utilities, climate and medical access
the four typical reasons for utilizing a marketing plane include what areas - ANScritical need-
new property, repositioning- adding new things, problem-solving- budget, sustaining- review
describe the difference between a marketing objective and a marketing strategy - ANSmarketing
objections identify specific goals and define the metrics that will be used to measure wether the
goals have been successfully achieved. marketing strategies- identify the steps needed to
achieve marketing objections
what is achieved with market segmentation - ANSreducing the target market to smaller, more
defined sub-markets
list the factors that affect and help to identify target markets - ANSlocation, physical
characteristic, unit size, layout ,gov, social, price, economic, demographic characteristics
list four components of a market analysis - ANSregional analysis, neighborhood analysis,
property analysis, competitor analysis
define market rent - ANSrental rate quoted to the public and calculated either manually or by
automated revenue
define effective rent - ANSrental rates reduced by incentives or con applied
define concessions - ANStypically a rated discount applied to market rent
define unit mix - ANSitemized listing of all units at a community, sorted by unit type,
configuration, square footage for each type
define rent schedule - ANScurrent unit mix reflection the current market rate multiplied to reflect
total market rent for the property
define rent per square foot - ANSamount of rent per square foot in the apt is a universal way to
make a pricing comparison
new lease per traffic calculation - ANSleases divided by traffic
cost per lease calculation - ANScost divided by lease
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