MNM2615 ASSESSMENT 3 SEMESTER 2 2024 Discuss the industries that Africa requires with a view to establishing a business in Africa Provide an example of which industry the chosen SME falls into and p...
MNM2615
Assignment 1
Semester 2 2024 -
DUE 23 August 2024
QUESTIONS WITH COMPLETE ANSWERS
[School]
[Course title]
,MNM2615 Assignment 1 Semester 2 2024 - DUE 23 August
2024
MNM2615 Assignment 1 Semester 2 2024 | Due 23 August 2024. All questions
answered with references.
As marketing consultant, you are required to identify an SME/SMME in your
neighbourhood and base Assignment 01 on that SME/SMME. Visit the chosen or
identified SME/SMME and discuss the following with its owner/manager: the
implications of doing business in Africa; the growth of the SME/SMME;
opportunities presented by BRICS; client demography; migration; population changes
in Africa; African markets; and factors that affect business in Africa. After the
discussion with the owner of the chosen/identified SME/SMME, you must briefly
summarise of the following:
(a)
Background of the chosen/identified SME/SMME
(b)
Key concepts about technological progress in Africa, the decision-making process
behind African consumer buying, and marketing implications relating to growth in
mobile and internet access
, QUESTION 1
Background and key concepts should not be more than half a page (5 marks for the
background and key concepts). (5) Then answer the following questions:
QUESTION 2
(a) Discuss the technological progress in Africa (5 marks for the theoretical
discussions).
(b) Explain how the chosen SME/SMME can infuse the technological progress in the
business (10 marks for the practical application). (15)
Assignment Guidelines
For your MNM2615 Assignment 1, you'll need to follow these steps and guidelines to
complete the assignment effectively:
1. Identify an SME/SMME: Choose a small or medium-sized enterprise (SME)
or small, medium, and micro enterprise (SMME) in your neighbourhood. This
business will be the basis of your assignment.
2. Interview the Owner/Manager: Arrange a meeting with the owner or
manager of the SME/SMME to discuss the following topics:
o Implications of doing business in Africa
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