MKTG 3701 Final Exam Questions With Correct Answers
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Course
MKTG 3701
Institution
MKTG 3701
MKTG 3701 Final Exam Questions With
Correct Answers
In global marketing research, what kind of information is best acquire from secondary data?
-Restrictions on the importing of products such as quotas or tariffs
-Promotional activities of competitors
-Sales of a company's own products in a fo...
BRIGHTSTARS EXAM STUDY SOLUTIONS 8/15/2024 2:05 PM
MKTG 3701 Final Exam Questions With
Correct Answers
In global marketing research, what kind of information is best acquire from secondary data?
-Restrictions on the importing of products such as quotas or tariffs
-Promotional activities of competitors
-Sales of a company's own products in a foreign country
-Prices being charged for a product by a competitor
-Information about products being sold by a competitor - answer✔✔Restrictions on the
importing of products such as qoutas or tarrifs
The set of distinctive characteristics that lead an individual to respond in a consistent way to
certain situations is referred to as that individual's
-Values
-Lifestyle
-Personality
-Attitude - answer✔✔Personality
Brandi used to work in the city where she would take public transportation to work. However,
she just took a new job in the suburbs and now not only has to find a place to live, but also has to
buy a car to get to and from her job. As it relates to marketing, these things represent a _______
for Brandi
-Desire
-Dilemma
-Want
-Craving
-Need - answer✔✔Need
,BRIGHTSTARS EXAM STUDY SOLUTIONS 8/15/2024 2:05 PM
How consumers make choices is influenced by the personal, financial, and social significance of
the decision being made, in other words, their level of
-Self-actual i action
-Involvement
-Motivation
-Perception
-Cognitive Dissonance - answer✔✔Involvement
What two key words in the definition of advertising are crucial to understanding how advertising
fits into the promotion mix?
- personal and communication
- paid and communication
- nonpaid and nonpersonal
- paid and nonpersonal
- nonpaid and personal - answer✔✔Paid and Nonpersonal
The pricing tactic in which a firm adds a standard shipping charge to the price for all customers
regardless of location is __________ pricing.
-Deal pricing
-Odd pricing
-Bargain pricing
-even pricing
-Perceived pricing - answer✔✔Odd pricing
Environmentalism does not typically focus its efforts on
-Preserving the environment
, BRIGHTSTARS EXAM STUDY SOLUTIONS 8/15/2024 2:05 PM
-Increasing the profitability Of the renewable energy market
-Improving the environment
-Utilizing resource-conserving products and practices
-educating consumers about product choices - answer✔✔Increasing the profitability of the
renewable energy market
A succinct description of the core target market to which a product is directed and a compelling
picture of how the firm wants that core market to view the product is called a
-positioning statement
-vision statement
-mission statement
-marketing plan
-business plan - answer✔✔Positioning Statement
Felix works in the men's department of a major retail store. He helps customers find what they
are looking for and rings up sales that customers bring to the check-out counter. Felix is
considered to be a(n)
-order-initiator
-order-getter
-order-assistant
-order-filler
-order-taker - answer✔✔Order-Taker
As a marketing activity, positioning assumes that consumers
-are innovators and will always want the latest and most innovative products.
-Will make up their own minds about a product, regardless of how it is marketed
-Are followers and will only buy products that appeal to their friends as well
-Will always want to pay the lowest price possible for a product
-Will compare goods and services on the basis of benefits - answer✔✔Will compare goods and
services on the basis of benefits
Cannibalization occurs when
-existing products have such a strong market share that new products fail to gain acceptance with
consumers
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