The Trade Desk EDGE: Marketing Foundations UPDATED Exam Questions and CORRECT Answers
8 views 0 purchase
Course
The Trade Desk EDGE
Institution
The Trade Desk EDGE
The Trade Desk EDGE: Marketing
Foundations UPDATED Exam Questions
and CORRECT Answers
What does "PII" stand for? - Correct Answer- Personally Identifiable Information
In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an auction on a per
impression basis. - Correct An...
The Trade Desk EDGE: Marketing
Foundations UPDATED Exam Questions
and CORRECT Answers
What does "PII" stand for? - Correct Answer- Personally Identifiable Information
In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an auction on a per
impression basis. - Correct Answer- True
The major difference between a true DSP and an ad network is: - Correct Answer- An ad
network focuses on both the demand side and supply side
As RTB evolves: - Correct Answer- The epicenter of power moves from the sell side to the
buy side
If you are the only one on the marketing plan, your frequency window might be: - Correct
Answer- Not serving as many ads to users since you are not fighting for last-touch credit
To achieve success in digital advertising, you need to know the rules of the game. The first
and most important rule is to: - Correct Answer- Ask questions and set a goal
Cost per mille (CPM) measures: - Correct Answer- The price an advertiser pays per 1,000
impressions
In reference to line items, how many permutations are possible with the letters "ABC"? -
Correct Answer- In reference to line items, how many permutations are possible with the
letters "ABC"?
If a CPG advertiser is trying to reach 8% of women aged 25-54 and plans to show them 10
ads, then what is the expected GRP? - Correct Answer- 80
The power of choice benefits the: - Correct Answer- Advertiser
, DSPs optimize to: - Correct Answer- Low CPMs
When campaigns are trafficked into the publisher ad server, the buyer has full control over
decisioning. - Correct Answer- False
All data is created equal - Correct Answer- False
What is a true DSP? - Correct Answer- A true DSP allows a buyer to make optimization
decisions
Line item-based systems requires you to create a different permutation for every bidding
scenario, which limits the amount of time you can spend on optimizing. - Correct Answer-
True
You have the ability to exclude or target audience data in a DMP. - Correct Answer- True
"Audience Guarantee" contracts allow you to do which of the following? - Correct Answer-
Use your first-party data to forecast a unique deal with an SSP or Publisher via programmatic
The technology we use to see a user's location and target them there is called - Correct
Answer- Geofencing
Which acronym represents the measure of how much it will cost a marketer to acquire a
customer? - Correct Answer- CPA
What is another term for RTB? - Correct Answer- The Spot Market
RTB: - Correct Answer- Prices online inventory via an auction
Recency can only apply to a campaign that targets a retargeting pixel. - Correct Answer-
False
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller MGRADES. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.99. You're not tied to anything after your purchase.
