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MDSE 2350 - Test 1 QUIZZES & ANS) ALREADY PASSED_.pdf
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8/18/24, 4:52 AMMDSE 2350 - Test 1
Jeremiah
Terms in this set (53)
process of design, creating, marketing with new/different characteristics, constant goal
product development
to offer new/fresh final goods to the consumer (PD)
Right PRODUCT at the right TIME in the right QUANTITIES at the right PRICE in all the
5 R's of merchandising
right PLACES
Product Attributes quality, features, style and design to make something more profitable
business planning
creative planning
PD process technical design & product planning
production
distribution
produced in high volume, predicted demand, price sensitive since it is available at
Basic product
many other stores, minimal change from season to season.
why is trend important? money & consumer need/want
distributed to many different locations, NOT exclusive EX- Nike, Levi, PVH, LVMH,
wholesale
Hanes
developed and merchandised for exclusive distribution by a particular retailer EX- The
private brands
Gap, Forever 21.
Macy's , have a department for everything including clothing, accessories, home
Department Store
goods, cosmetics etc.
how you put all the pieces together, instructions for the manufacturer (visual & written)
tech pack
defining expectations for the final product
A strategy that caters to a particular market niche (opposed to department stores that
Store Brand Strategy
serve a wide range of consumer ages, lifestyles, and price points)
Involves department stores leasing out designated space to a brand that operates
Concession Strategy
somewhat independently with its own signs/displays.
sold by retailers that sell a mix of private and wholesale brands (LC - lauren conrad, Bar
Private label
III, Mossimo)
stores that only carry there own private label, make all own labels and don't carry
MDSE 2350 - Test 1
Store brand
wholesale brands. (Gap, Zara, F21)
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