-environments/platforms - --connected devices (EX: over the top, gaming
consoles, smart TVs)
-desktop
-digital out of home
-internet of things (EX: wearables, appliances)
-search
-social
-traditional (EX: radio, TV, print, out of home)
-virtual reality
-ATF - -above the fold
,-Ad Ops - -ad operations
-BT - -behavioral targeting
-BTF - -below the fold
-CTR - -click through rate
-CTC - -click to continue
-CTV - -click to view
-C7 - -commercial ratings plus seven days
-C3 - -commercial ratings plus three days
-CMS - -content management system
-CPA - -cost per acquisition
-CPC - -cost per click
-CPCV - -cost per completed view
-CPD - -cost per download
-CPE - -cost per engagement
-CPO - -cost per order
-CPS - -cost per sale
-CPM - -cost per thousand
-CPV - -cost per view
-DMP - -data management platform
-DSP - -demand side platform
-DMA - -designated market area
-DR - -direct response
-DAI - -dynamic ad insert
, -eCPM - -effective cost per thousand
-FEP - -full episode player
-GRP - -gross rating point
-HTML - -HyperText markup language
-HTML5 - -HyperText markup language - 5
-HTTP - -hypertext transfer protocol
-HTTPS - -hypertext transfer protocol secure
-IO - -insertion order
-IAB - -interactive advertising bureau
-IOT - -internet of things
-IP - -internet protocol
-ISP - -internet service provider
-KPI - -key performance indicator
-LDA - -legal drinking age
-MSA - -master service agreement
-MMM - -mixed marketing modeling
-MSO - -multiple service operator
-NHT - -non human traffic
-NDA - -non-disclosure agreement
-OPA - -online publisher ad
-OVP - -online video platform
-OOH - -out of home
-OTT - -over the top
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Nursephil2023. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $16.49. You're not tied to anything after your purchase.