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CFRE Domain -1- Exam Questions and Answers- Current and Prospective Donor Research
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CFRE Domain -1- Exam Questions and Answers- Current and Prospective Donor Research
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CFRE Domain #1- Current andProspective Donor Research
Three key areas supported by research: - Answer -Ensures appropriate resource allocation, helps build
staff and volunteer confidence, and adds an element of joy and discovery to prospecting
Five key sources of information for research are: - Answer -Personal contacts, participation records,
public information, peers/advisors/experts, and publications/ reports.
Components of a useful prospect profile: - Answer -complete contact information, business history,
giving history with your organization, cultivation/ solicitation contact records, publicly available giving
information from other organizations, sources of information checked for the prospect, and most recent
review dates, general and specific interests.
Develop a system for ongoing research includes using - Answer -electronic data enhancement, and
software tools to aid research and tracking.
Electronic analysis of giving history and donor information from in-house donor databases... - Answer -
provides an easier way to identify important trends as well as consecutive and cumulative donor
histories.
Electronic screening of prospects and donors can help identify "wealth indicators" to segment them into
a minimum of two categories: - Answer -general giving and upper level giving. This helps to target
appeals and solicitations more accurately and effectively regardless of the campaign type.
, Electronic data-gathering from a variety of sources, including the Internet, can enhance the value of in-
house databases and lead to further segmentation of prospects and donors. This can be used to: -
Answer -increase the amount of information available about existing donors and prospects, and increase
the likelihood of giving and upgrading donors.
Key features to consider in software tools to help with research are: - Answer -donor data entry, gift
processing, donor communications and acknowledgement, commitment and membership tracking, and
reporting.
Accurate donor records include - Answer -knowing which donor information to track, ensuring effective
record storage, and considering use of a Customer Relationship Management system (CRM)
Historical donor information is - Answer -information about level of support and what kinds of
campaigns have been supported
Planning donor information is - Answer -how to contact the donor (phone, in-person, email, etc);
appropriate information about the donor that will aid strategy planning
Accounting donor information is - Answer -for the organization, governing agencies, and the donor.
How should you ensure there is effective record storage? - Answer -Accurate and timely updates,
security and confidentiality of donor files, including limited access to files, discussion of donors and their
information occur only within the organization, and ethical considerations: what types of data should be
collected and why, including info that may be deemed "invasive" and anything we wouldn't feel
comfortable with the donor seeing.
Building a sustainable development system means you need to acquire donors AND keep them! That
means a solid system of - Answer -tracking and acknowledging gifts.
Two reasons to include acknowledgement of gifts as a critical component in planning and execution: -
Answer -to ensure the donor's intentions for use of the gift are clear, and through the research and
solicitation process find out enough about the prospect/donor to determine how to connect with them.
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