Exam (elaborations)
CFRE Exam Questions and Answers- Relationship Building
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CFRE Exam Questions and Answers- Relationship Building
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CFRE Exam- Relationship BuildingComponents of a Communications Plan - Answer -A written calendar of contacts that considers:
-Segments within donor base
-Frequency and Reach with which you'll contact each segment
-Type of communications you'll send
-Cost and Goals of each communication effort
Ask the question: What do that want?
Benefits of Fundraising Programs for Orgs. - Answer --Advancing orgs mission
-Developing stakeholders and partners in the mission
-Diversifying revenue streams
-Long-term flexibility and sustainability
Benefits of Fundraising for the Donor: - Answer --Advancing a personal purpose or mission
-Sense of belonging to larger cause or community
-Satisfaction of making a difference, joy of giving
-Tangible benefits (recognition, financial)
Donor Acquisition strategies: - Answer --Investment for the future, key to continuing to build donor base
-Traditionally acquired through direct mail, or phone, or events, or digitally
(if peer-to-peer fundraising need to work to get the donor to an event, direct solicitation, etc. Peer-to-
peer is the best way!)
, -Exchange or purchase lists
-Make sure it's highly focused!
-Sometime look at people who support other orgs.
Relationship between Philanthropy and Fundraising - Answer -Fundraising makes Philanthropy possible
Philanthropy is giving or time and/or money
Fund development makes philanthropy possible by bringing together a particular cause and donors and
prospects who are willing to invest in the cause.
What is creating a culture of philanthropy? - Answer -educating everyone in your organization about the
value of giving and making clear the valuable role all constituents play in an organizations life. An
essential component of civic engagement and healthy community
Culture of Philanthropy - Answer -Everyone within the institution or organization, including recipients of
services and their families, and the board of directors or trustees, UNDERSTANDS, EMBRACES, AND ACTS
ON his or her roles and responsibilities in philanthropy and stewardship in a collaborative and donor‐
centric manner.
What is the definition of cultivation? - Answer -the process of gradually developing interest of an
important prospective contribution through exposure to institution, people, needs and plans to the
point where a major gift is considered.
What is the purpose of cultivation (4) - Answer -adds prospects to donor base
helps move prospects to active and regular donors
aids in improving relationships
supports achieving the organization's mission.
Who should you involve in developing the cultivation plan? - Answer --development officer
-CEO
-board of directors
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