Exam (elaborations)
IAB Digital Sales Training: Questions & Verified Answers
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IAB Digital Sales Training: Questions & Verified Answers
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IAB Digital Sales Training: Questions & VerifiedAnswers
Location Awareness; Direct Response; Personable; On the go user; Trackable
Right Ans - Mobile Benefit
Reach; Creative; Immediacy; Targeting; Trackable' Direct Response Desktop
Benefit Right Ans - Desktop Benefit
DR advertiser has a list of his key prospects, what targeting method do you
employ? Right Ans - IP Targeting
Search; Display; Video; Native; Audio; Overlay Right Ans - Digital Media
Formats
Bandwidth; Browser; OP System; ISP Right Ans - Technical Target
Channels Content; Site; Key Words; Contexutal Right Ans - Context Target
An Advertiser is concerned they are running adjacent to unsafe content, which
should they employ? Right Ans - Double Verify + Employ Ad Block
Service that allow for the collection of audience Intelligence Right Ans -
DMP (Data Management Platform)
Ad Server Publishers.... Right Ans - Atlas + Dart
Metric used to track # of site visits that originate from a display campaign
Right Ans - CTR (View Through)
Pixels Being (Secured) Right Ans - HTTP(S)
Digital video ads - Non linear Right Ans - Overlay; Bugs
Awareness -> Consideration->Preference->Purchase->Engage->Advocacy
Right Ans - Consumer Decision Journey Framework
, This helps advertisers and publishers work together to run video ads Right
Ans - VAST Tags
Paid + Owned + Earned Media Right Ans - Converaged Media
Infeed units; Paid Search; Recommendation Widgets; Promoted Listings; In Ad
w/Native Elements Right Ans - Native Advertising
Awareness; Consideration; Purchase Right Ans - Sales Funnel
Supply Side Platform used by publishers (Sales) Right Ans - SSP
What is not part of trafficking? Right Ans - Signed IO
Looking at product in store + checking QR codes, then going online to check
price is called? Right Ans - Showrooming
What are standard Audio Lengths? Right Ans - 15 & 30
Super Leaderboard size Right Ans - 970 x 90
VMAP Right Ans - Exact placement of breaks
Location awareness; Reach; Engagement; Targeting; Trackable Right Ans -
Audio
Search; Display; Email Right Ans - Preference
Biggest threat to the digital value chain? Right Ans - Fraud
Which is not an emerging platform? Right Ans - Laptop
Not an acceptable form of tracking a pixel/Code Right Ans - JPG
When reporting the result of a campaign to a customer always keep this in
mind.... Right Ans - Clients KPI's (Key Performance Indicator)
A list of safe approved sites to run on is called Right Ans - Whitelist
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