Exam (elaborations)
iAB Study Guide – Complete With Correct Solutions
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iAB Study Guide – Complete With Correct Solutions
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iAB Study Guide – Complete With Correct SolutionsTargeting Criteria: Context Relevance Right Ans - 1) Channel (content
category)
2) Site
3) Site Section
4) Site Page
5) Keyword/Contextual
Targeting Criteria: Geography Right Ans - 1) nation
2) state
3) DMA
4) zip
5) location (mobile)
Targeting Criteria: Interest-Based Right Ans - 1) Behavioral context
2) Re-Targeting
3) Social Activity
4) Lifestyle
5) Purchase-based
6) Registered account info
Targeting Criteria: Technical Right Ans - 1) bandwidth
2) browser
3) browser language
4) operating system /device / ISP
5) User domain / sub domain
Targeting Criteria: Campaign Right Ans - 1) Start & end date
2) Frequency capping
3) Time capping
Targeting Criteria: Data obtained through Right Ans - 1) Anonymous
Tracking Cookies
2) IP address
3) registration info
4) GPS location (mobile)
, 5) Devive IDs (mobile)
6) Offline data
Types of "digital media" Right Ans - 1) Search
2) display (banner & high impact)
3) Video
4) Native
5) audio
6) overlays
Types of Digital Video Right Ans - Linear:
- pre-roll
- mid-roll
- post-roll
Non-Linear:
- Overlays
- Bugs
In-Banner
In-text
Types of Native Advertisements Right Ans - In-feed units
Paid search units
Recommendation widgets
Promoted listings
In-ad with native elements
Custom units
Overlay Advertising Right Ans - A media element
Formats Along Consumer Decision Journey: Awareness Right Ans - 1.
Display
2. Digital Video
3. Native
4. Audio
5. Overlay
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