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IAB - Tools, Technologies, Compliance And Standards: Questions With Answers
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IAB - Tools, Technologies, Compliance And Standards: Questions With Answers
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IAB - Tools, Technologies, Compliance And Standards:Questions With Answers
Real Time Bidding Right Ans - a way of transacting media that allows an
individual ad impression to be purchased in real-time via an automated
auction
Programmatic Advertising Right Ans - the use of automation in the buying,
selling, or fulfillment of ads
Programmatic Platform Right Ans - a technological system that automates
the buying, running, and reporting of digital campaigns which uses real-time
data to identify the best audience(s) for the campaign.
ad inventory is purchased through an auction-based system where inventory
is available across multiple devices, places, and audiences
Ad Network Right Ans - Links advertisers to websites and other content
providers willing to host advertisements in exchange for payment.
a broker between a group of publishers and a group of advertisers
aggregate inventory from a large - but limited - range of publishers with
whom they have relationships
Ad Exchange Right Ans - a technology platform or digital marketplace that
enables advertisers and publishers to buy and sell advertising space through
real-time auctions
thousands of publishers can make unsold ad space inventory available
directly to buyers to bid on automatically - no additional middleman required
Demand Side Platform (DSP) Right Ans - a technology platform that allows
buyers of digital advertising inventory to access multiple ad exchanges and ad
networks through a single user interface
, Supply Side Platform (SSP) Right Ans - a technology platform that helps
publishers manage and sell their online advertising inventory to exchanges,
demand-side platforms, and networks all at the same time, using automation
Data Management Platform (DMP) Right Ans - a system used for collecting
and managing consumer data for digital marketing purposes, thereby allowing
better ad targeting for buyers... collect, store, and manage audience data from
multiple sources
Agencies, publishers, and marketers all use this
Trading Desk Right Ans - a team within an ad agency or brand that
executes programmatic media buying as a managed service
these teams specialize in programmatic, bid-based media, often purchased
through ad exchanges
Programmatic Transactions Right Ans - automated technology plays a role
in closing a sale (ex: DSP and SSP)
Direct Sale Right Ans - a media transaction between a buyer and a seller
with a real world relationship
Indirect Sale Right Ans - a sale handled through an ad network or ad
exchange, or if it is accomplished exclusively by machines talking to other
machines
Reserved Inventory Right Ans - advertising space on a publisher's site that
is put aside for a specific advertiser for an agreed price
Unreserved Inventory Right Ans - advertising space on a publisher's site
that is not guaranteed to a buyer. This often means that the impressions
simply have not been sold yet
Programmatic Direct Deal Right Ans - an ad transaction or agreement that
takes place directly between the publisher (seller) and the advertiser (buyer)
through some kind of programmatic ad buying system
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