Exam (elaborations)
TELUS RATER EXAM QUESTIONS AND ANSWERS 2024
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TELUS RATER EXAM QUESTIONS AND ANSWERS 2024
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TELUS RATER EXAMRadically Different Alternative/Substitute - ANSWERS-An ad might offer a very
different alternative that would address the user's needs. For example, for a
query [disposable straws], an ad might offer [stainless steel straws] which are
reusable. Both of these items address the user's needs for straws in very different
ways.
While some users might possibly become interested in stainless steel alternatives
for their query, most users would not consider stainless steel straws as
reasonable alternatives to [disposable straws], and these two items would not be
considered interchangeable.
Classifier: Topical Content - ANSWERS-The main content of the page is primarily
focused on a single topic or a small number of topics.
Additional secondary, minor, or sidebar topics are okay, as long as the page is
mostly about one or a few topics.
Classifier: Diverse Content - ANSWERS-The main content of the page is divided
among several or many different topics.
Classifier: Fictional Content - ANSWERS-The main content of the page consists of
fictional (non-real) material.
Classifier: Low Text-Content - ANSWERS-The main content of the page contains
very little or no text.
, Keywords - ANSWERS-The keyword represents or captures products, concepts, or
services the user is currently interested in.
Advertiser Intent - ANSWERS-Advertiser intent is what the advertiser hopes to
accomplish by placing their ad alongside a query that matches the keyword
they've chosen.
Identical Search Intent - ANSWERS-The keyword and query target the same
information and express essentially the same search intent, although they are not
exact paraphrases of each other.
AC - ANSWERS-Ad Creative; The Ad Creative is an advertisement that can appear
LP - ANSWERS-Landing Page; Where you're sent when you click the AC. The first
page that appears.
Query - ANSWERS-A word or phrase searched for
User Intent - ANSWERS-What the user is actually searching for.
Content Page - ANSWERS-The webpage that the user is currently visiting
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