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100 Test Questions Mba Research Marketing Eopa Questions And Answers With Verified Solutions Already Passed Latest Updated 2024
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100 Test Questions Mba Research Marketing Eopa Questions And Answers With Verified Solutions Already Passed Latest Updated 2024

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  • August 19, 2024
  • 32
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

Subjects

  • 100 test questions mba research marketing eopa que
  • what type of corporation may be owned by just a fe
  • providing marketing information is an important ch
  • the administration of assets refers to decision

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  • Eopa
  • Eopa

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100 Test Questions Mba Research
Marketing Eopa Questions And Answers
With Verified Solutions Already Passed
Latest Updated 2024
What type of corporation may be owned by just a few people and does not offer
its shares for sale to the
general public?
A. Private
B. General
C. Public

D. Limited - ANSWER✔✔ a


Providing marketing information is an important channel activity. Businesses rely
on marketing
information to determine
A. how intermediaries are performing.
B. their target markets' needs and wants.
C. how much to charge for their products.

D. what to name their products. - ANSWER✔✔ b


The administration of assets refers to decisions about
A. spending.
B. accounting.
C. investments.

D. financing. - ANSWER✔✔ c

,Which of the following is a true statement about B2B (business-to-business)
marketing:
A. B2B marketing strategies work well for consumer marketing, but consumer
strategies don't work
for B2B.
B. Only specialty marketing firms undertake B2B marketing.
C. B2B marketing is more difficult than consumer marketing.
D. Marketers approach B2B marketing differently than consumer marketing. -
ANSWER✔✔ d


18. Designing an effective marketing strategy is important
A. but not possible to achieve.
B. to the success of the business.
C. as a promotion function.

D. as a one-time process. - ANSWER✔✔ b


18. Designing an effective marketing strategy is important
A. but not possible to achieve.
B. to the success of the business.
C. as a promotion function.

D. as a one-time process. - ANSWER✔✔ b


Which of the following is a consideration in the price element of marketing:
A. Will the business use publicity?

,B. Where will the products be stored?
C. Should the business offer discounts?

D. When will research be conducted? - ANSWER✔✔ c


Determining the group of customers that will be the main target for a company's
goods/services is done
through
A. market strategy.
B. market segmentation.
C. a policy statement.

D. consumer behavior research. - ANSWER✔✔ b


Which of the following is an example of a marketing strategy that a business
might develop in order to
achieve an objective it has outlined in its marketing plan:
A. Obtaining $1 million in sales
B. Lowering prices by 5%
C. Increasing profits by 10%

D. Reducing operating costs - ANSWER✔✔ b


Business A spends less on advertising than Business B. Both businesses sell the
same products, but
Business B charges higher prices than Business A. Which of the following factors
has affected the prices
of the business:

, A. Place
B. Supply
C. Product

D. Promotion - ANSWER✔✔ d


Why are Universal Product Codes (UPCs) often preprinted on products before the
manufacturer ships
the products to the business?
A. To reduce the possibility of theft
B. To increase the product turnover rate
C. To simplify the price-marking function

D. To improve the transportation system - ANSWER✔✔ c


24. Selling price helps customers to allocate their money because price
determines
A. what customers need to purchase.
B. the value of products to all purchasers.
C. what customers can afford to purchase.

D. the quality of all goods and services. - ANSWER✔✔ c


The management function of business is usually responsible for
A. setting policy.
B. serving customers.
C. preparing ads.

D. stocking shelves. - ANSWER✔✔ a

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