RTF 305 Final Exam question and
answer 100% graded A+ new version
"Fox Formula" - RIGHT ANSWER Rollout schedule (program few days a week or
weekends)
Goal: Target new audiences (ignored by Big Three networks)
Focused on white working class families (Simpsons, Married...)
Shows with African American cast (in Living Color)
New soap/sitcoms aimed at women (e.g. Beverly Hills 90210)
"Vast Wasteland" - RIGHT ANSWER The key phrase that FCC Chairman Newton
Minow used to critique U.S. television of the 1960s, which resulted in the move toward
creating a public television network
1948 Paramount Decree= US v. Paramount Pictures (& consequences) - RIGHT
ANSWER Studios forced to get rid of their theater holdings, eliminated block-booking
and other practices... attempt to stop monopolization
Act One: 8-12 scenes - RIGHT ANSWER Inciting incident- what is the protagonist's
goal?, moment where you can't go back, starts the whole thing of the movie, lighting the
fuse to get there. Dilemma or question. "Call to adventure". Reaction to the inciting
incident, creation of the team (buddy flick). The explosion. Reaction to the dilemma.
Crossing the threshold from ordinary to extraordinary. The unfamiliar both emotionally
and physically.
Act Three: 5-10 scenes - RIGHT ANSWER First 10 pages need to be important so
that people keep reading your script, but the last 15 are also as important.
they've achieved their new goal... or died trying
Act Two: 18-23 scenes - RIGHT ANSWER Make your audience buy into the couple
that they belong together so that they'll cheer or cry at the end.
Avoid complications, things start to happen that are the fun of the movie, trailer
moments, big funny moments or action sequences. Taking care of business. Couples
court together, get to know each other, find out if they are right for each other. Big action
sequences. False ending. They achieve their original goal.. but that no longer matters
because they have a new goal. The lowest point at end of act. Furthest from achieving
their new goal.
active audience (weak) - RIGHT ANSWER media audiences do not just receive
information passively but are actively involved, often unconsciously, in making sense of
the message within their personal and social contexts
agency - RIGHT ANSWER "the satisfying power to take meaningful action and see
the results of our decisions and choices"
, the play in gameplay, journey stories, unfolding solutions to seemingly impossible
situations
agenda setting (weak) - RIGHT ANSWER The media sets the public agenda/topics of
interest; by publishing some stories and not others, the media sets the topic of
conversation for what people probably will and won't be discussing that day.
Alternative v. Hollywood narratives - RIGHT ANSWER Variations from Hollywood's
traditional linear storytelling. Deviates from standard Hollywood narrative
due to: quest for variety, narrative fatigue- by both audiences and filmmakers, break
film's linear "tyranny", approximate "fractured reality"
ARPANET - RIGHT ANSWER A computer network developed by the Advanced
Research Project Agency (now the Defense Advance Research Projects Agency) in the
1960s and 1970s as a means of communication between research laboratories and
universities. ARPANET was the predecessor to the Internet
audience segmentation - RIGHT ANSWER The process of dividing a broad target
audience into more homogeneous subgroups
Big Five fully integrated major studios - RIGHT ANSWER MGM, Paramount, 20th
Century Fox, Warner Bros., RKO
bonding social capital - RIGHT ANSWER exclusive, homogenous ties. "people like
us"- family; roommates; close friends from school, work, church, etc.
breaks from Hollywood's traditional template - RIGHT ANSWER 1. alternative story
construction (plotting; order of story elements), not cinematic style
2. does not necessarily alter 3-act structure. Climax still at the same place
bridging social capital - RIGHT ANSWER inclusive, heterogeneous ties. "people not
like us"- strangers; people you don't know well, of different backgrounds
cable television - RIGHT ANSWER started in 1966... In attempt to break the Big
Three's oligopoly, new distribution technologies created cable television; cable
television picked up broadcasts from major market TV stations and relayed their signals
to smaller communities.
Casablanca - RIGHT ANSWER Hollywood's 'conversion to war production', one of the
best films in golden age (classical Hollywood)
Casablanca and film noir - RIGHT ANSWER Black and white cinematography,
effective use of shadows, distorted element. Primary moods were melancholy,
alienation, bleakness, disenchantment, pessimism, ambiguity, guilt, desperation, etc.
Has all/most of the elements that make up a film noir, but isn't usually classified as one
of the classic film noirs.