MKT-315 Topic 2 Comprehensive Questions with Excellent Answers Guaranteed Pass
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Course
Managerial Economics
Institution
Managerial Economics
MKT-315 Topic 2 Comprehensive
Questions with Excellent Answers
Guaranteed Pass
A perceptual map is a tool for visualizing:
1. Competitive landscape and spotting positioning opportunities
2. Competitive landscape and consumer behavior
3. Spotting positioning opportunities and consumer behavior...
MKT-315 Final Exam Latest Update Questions
with Correct Answers Graded A+
_____ conflict can occur when management at Eat and Run Restaurants disagree about specific discount
rates for high school students. - Answer -Horizontal
_____ represents where the total revenue and total cost are equal. - Answer -Break-even analysis
______ must be established with added value, or what is above and beyond what is expected. -
Answer -Positioning
A "supply-chain" is thought of as limited because it: - Answer -Implies that planning commences
with raw materials and factory capacity
A direct marketing channel would be utilized by which of these companies?
(A). Pins, a factory that manufactures sewing equipment for sale at hobby stores around the world.
(B). Fillings, a dental products manufacturer that distributes its products only to select retailers.
(C). Lures, a fishing company that sells its products exclusively through Pete's Bait Shop.
(D). Convenience, an online store that offers its products via its online click-to-order catalogs.
(E). Suits Me, a men's clothing store that offers suits from various international designers. -
Answer -(D). Convenience, an online store that offers its products via its online click-to-order
catalogs.
Adding new channels in a multichannel distribution system provides the following advantage: -
Answer -It expands market and sales coverage.
An advertising strategy can be ineffective when: - Answer -Salespersons are not involved and an ad
copy is generic
An exclusive distribution strategy: - Answer -Promotes a brand's image
An income gained from business activities, this term means the gross (before taxes, expenses, etc.): -
Answer -Revenue
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