MKT-315 Topic 7 Quiz Latest
Update Questions with Correct
Answers Graded A+
An advertising strategy can be ineffective when: - Answer -Salespersons are not involved and ad
copy is generic
Business-to-business companies usually incorporate a ________ promotion strategy, while business-toconsume...
MKT-315 Topic 7 Quiz Latest
Update Questions with Correct
Answers Graded A+
An advertising strategy can be ineffective when: - Answer -Salespersons are not involved and ad
copy is generic
Business-to-business companies usually incorporate a ________ promotion strategy, while business-to-
consumer companies typically employ a ________ promotion strategy. - Answer -Push; pull
Companies apply the _______to determine their advertising budgets based on the industry average. -
Answer -Competitive-parity method
Companies often offer _________when customers send their proof of purchase to them. -
Answer -Rebates
During a particular period of time, ________ is the percentage of people within a target market that
were targeted for a specific ad campaign. - Answer -Reach
Effective marketers excel at ________ messages and focusing on how a target demographic ________
them. - Answer -Encoding; decodes
In order to determine which ad is more effective, a web designer implements: - Answer -A/B
testing
In order to evaluate how long a visitor remains on a website, IT manager John Ankerman evaluates the
visitor's ___________. - Answer -Time on site
Jon Peabody, marketing manager for Jake's Automotive, reviews how successful their recent digital
marketing campaign has been by studying _______ data. - Answer -Analytics
Tasty Pizza implements _______in order to optimize local search engine queries. - Answer -Local
SEO
The ________ method of developing an advertising budget considers sales as the source of a promotion
rather than the result. - Answer -Percentage-of-sales
The ______budgeting method evaluates necessary tasks, calculates estimated promotion budget costs,
and determines specific promotion outcomes. - Answer -Objective-and-task
The communications mix can be best described as: - Answer -The promotion mix
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