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marketing 3000 mezzo exam 3 (Joel poor) With Questions And 100% ALL SURE ANSWERS
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JACKLINEmarketing 3000 mezzo exam 3 (Joel poor) With Questions And 100% ALL
SURE ANSWERS
Terms in this set (31)
For salespeople designing a customized solution for E
customers, which of the following is correct?
A. price should always be a main focus
B. the salesperson should always agree with the
customer's perspective which is always correct
C. the salesperson should never depend on his/her
own firm for making special rules for the customer
D. the main goal should be to design a profitable
solution, not satisfy the customer's need
E. the salesperson should start with her/his firm's
own unique strengths
, What type of pricing strategy should be used by a D
fireworks retailer?
A. psychological discounting
B. mark up
C. penetration
D. flexible
E. skimming
One advantage of outdoor advertising is which of A
the following?
A. no competing clutter
B. measurable results
C. high attention
D. audience selectivity
E. none of the above
Which of the following promotional tools has the A
advantage of appealing to price-sensitive
customers?
A. sales promotion
B. personal selling
C. advertising
D. publicity
E. lobbying
What are the two goals of viral marketing for A
consumers according to the book?
A. to take action and forward the message
B. to gain customer satisfaction and get consumers
to spread positive WOM
C. to feel an emotion and to take action
D. to infect the consumer and to have the consumer
"die or buy
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