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D077 - Study Questionnaire with complete verified responses.
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D077 - Study Questionnaire with complete verified responses.
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D077 - StudyQuestionnaire with
complete verified
responses
What tool is used to make sure objectives are
effective?
Making sure they are specific, measurable,
achievable, relevant, and time-bound.
SMART
3 multiple choice options
What does SMART stand for?
Specific, Measurable, Attainable, Realistic, Timely
3 multiple choice options
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During a meeting, a marketing department
describes the sales goals for the year, the target
markets selected, and the actions the department
will undertake to reach these goals.
Which portion of the marketing planning process
was discussed during this meeting?
Marketing strategy
3 multiple choice options
Taco Bell creates a value meal, bundling tacos,
chips and salsa, and a drink into a menu offering,
for a special price.
Of the choices, which controllable marketing mix
element is Taco Bell utilizing to appeal to its target
market?
Product & Price
3 multiple choice options
What are the 4 p's of marketing?
Product, Price, Place, Promotion
3 multiple choice options
,The marketing mix consists of which of the
following elements?
Place
3 multiple choice options
Maybelline Cosmetics recruits beauty bloggers to
share their make-up application techniques using
the companies products with their followers.
Which controllable marketing mix element is
Maybelline utilizing?
Promotion
3 multiple choice options
Dina's Pet Mart has started offering free delivery
to customers within a five-mile radius of the
physical store.
What part of the marketing mix does this strategy
represent?
Place
3 multiple choice options
Cassandra's Halloween Emporium has established
an e-commerce website, and has started
advertising on social media to drive traffic to the
website.
Which of the following are marketing mix elements
that are represented in these strategies?
Place & Promotion
, 3 multiple choice options
A large office supply store has decided to offer free
delivery in response to the increasing number of
people working from home.
Which uncontrollable marketing element is the
office supply store responding to with its new place
strategy?
Sociocultural elements
3 multiple choice options
The marketing environment includes all the
following, except:
Promotion decisions
3 multiple choice options
Changes to the corporate tax rate represent a
change in which aspect of the marketing
environment?
Political-legal elements
3 multiple choice options
A large discount store has advertised a Black
Friday sale, featuring a highly sought after tablet
computer for a very low price. When the consumer
arrives at the store, they find the advertised
product sold out, and only higher priced models
available.
What illegal or unethical pricing tactic is being
used by the store?
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