D077: Unit 2 Test
and Module Quiz
Questions with
100% correct
answers
A hardware store sends a coupon to every resident
of a town offering 10% off all services.
What type of marketing mix strategy is the
hardware store using? - answer Guerilla marketing
A downtown boutique seeks to create a perception
of unique flip-flops that possess a superior quality.
The boutique prices the flip-flops far above other
retail prices of similar products to create the
perception of superior quality.
Which pricing strategy is the boutique using? -
answer Prestige
, A new car dealer owner encourages the staff to
maintain records on customer purchases. The goal
is for the staff to contact these customers every
three years to present new car models face-to-
face.
What type of promotion is this owner encouraging?
- answer Personal selling
Which part of the marketing mix sets the exchange
amount that a company will seek based on the
perceived economic value to the customer? -
answer Price
Which stage of the product life cycle is marked by
low sales, little to no profit, and little competition?
- answer Introductory
What is an ethical marketing practice related to
product? - answer Money-back satisfaction
The product manager for a dairy company's brand
of butter is evaluating the risk posed by another
company in the industry that introduced a butter-
like product.
Which one of Porter's five forces is this manager
concerned about? - answer Threat of substitute
products
and Module Quiz
Questions with
100% correct
answers
A hardware store sends a coupon to every resident
of a town offering 10% off all services.
What type of marketing mix strategy is the
hardware store using? - answer Guerilla marketing
A downtown boutique seeks to create a perception
of unique flip-flops that possess a superior quality.
The boutique prices the flip-flops far above other
retail prices of similar products to create the
perception of superior quality.
Which pricing strategy is the boutique using? -
answer Prestige
, A new car dealer owner encourages the staff to
maintain records on customer purchases. The goal
is for the staff to contact these customers every
three years to present new car models face-to-
face.
What type of promotion is this owner encouraging?
- answer Personal selling
Which part of the marketing mix sets the exchange
amount that a company will seek based on the
perceived economic value to the customer? -
answer Price
Which stage of the product life cycle is marked by
low sales, little to no profit, and little competition?
- answer Introductory
What is an ethical marketing practice related to
product? - answer Money-back satisfaction
The product manager for a dairy company's brand
of butter is evaluating the risk posed by another
company in the industry that introduced a butter-
like product.
Which one of Porter's five forces is this manager
concerned about? - answer Threat of substitute
products
