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D077 Concepts in Marketing, Sales, and Customer Contact exam questions and answers
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D077 Concepts in Marketing, Sales, and Customer Contact exam questions and answers
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D077 Concepts inMarketing, Sales, and
Customer Contact
exam questions and
answers
TIna worked with a packaging company, Company
X, to create a new method for processing mixed
paper waste into recyclable product for resale.
Another packaging company, Company Y, a
competitor of Company X, has also approached and
offered to help Ana develop recyclable product for
resale.
Ana knows that helping Company Y will
automatically reveal the newly learned techniques
to its competitor, Company X.
Which ethical dilemma does this raise for this
owner? - answer Nondisclosure
What is the main function of marketing? - answer
Bringing value to customers
,Which set of connections is created by marketers
to generate value? - answer Between customers
and products
Business cycle phases - answer expansion, peak,
contraction, and trough
The director plans to post the menu for the day by
5:00 each morning. This information will include
the nutrition facts associated with breakfast,
lunch, and dinner, and describe the standards used
in the meal preparation.
Which activity is the community center using to
create value through its menu marketing? - answer
Creating awareness of fresh meals
The community center is the first in the city to
offer freshly prepared meals in partnership with
the food warehouse.
Which stage of the product life cycle do the meals
represent to the community? - answer
Introduction
The director plans to design and implement a
marketing campaign.
,Which example describes the director's primary
goal for the marketing campaign? - answer
Promoting awareness of its food offerings
What is one example of an uncontrollable element
of the community center's marketing environment?
- answer Citizen participation in meals
The director researches the reason for the
community's food insecurity and learns that
companies closed during the recent recession and
left individuals without jobs. This unemployment
has created significant food insecurity among
those who remain without stable incomes.
Which element of the PEST analysis is the
community center responding to by creating its
meal program? - answer Economic needs of
community citizens
Which ethical consideration in marketing is
illustrated by the community center's meal
program? - answer Offering food to everyone
During a meeting, a marketing department
describes the sales goals for the year, the target
markets selected, and the actions the department
will undertake to reach these goals.
, Which portion of the marketing planning process
was discussed during this meeting? - answer
Marketing strategy
SWOT Analysis - answer examines the internal
(controllable) and external (uncontrollable) factors
that impact the organization and its strategies.
SWOT internal factors - answer strengths and
weaknesses, controllable. ex: financial resources,
technical resources, human resources, product
lines.
SWOT external factors - answer opportunities and
threats, uncontrollable. ex: tech innovations,
competition, economy, government policies, legal
judgements, social trends.
two benefits of SWOT analysis - answer it
encourages realistic planning, and it improves an
organization's ability to forecast future events.
The BCG matrix considers two different aspects of
a business unit or product: - answer What is the
current market share? and What is the market's
growth potential?
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