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WGU D077 Concepts in Marketing, Sales, and Customer Contact exam questions and answers.
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WGU D077 Concepts in Marketing, Sales, and Customer Contact exam questions and answers.
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WGU D077 Concepts inMarketing, Sales, and
Customer Contact
exam questions and
answers
A/B testing
A marketing experiment where two variants of a
campaign are tested to see which one is most
effective
Accommodation
Style of handling conflict focused on empathy over
self-interest
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Adaptive selling
Using social styles to customize a sales approach
to the specific customer
administered vertical marketing system
Cooperation between levels of a distribution
channel where one member sets the terms due to
its size and influence
advertising
Paid form of nonpersonal promotion
amiable
People with this social style want to know "why"
analytical
People with this social style want to know "how"
artificial intelligence
Intelligent machines (computers) capable of
learning and interacting
attitudes
Positive, negative, or ambivalent evaluation of
people, objects, event, activities, ideas, or
anything else in the environment
,attributes
Characteristics that define a product and will
influence the customer's purchase decision
Avoidance
Style of handling conflict with little empathy or
self-interest
B2B sales
Sales to another company that consumes the
product or services as part of operating the
business or uses the product in the assembly of
the final product it sells to consumers
Bait and switch
Fraudulent practice where an advertised product is
unavailable so a customer is guided to a more
expensive one
Bargaining power of buyers
One of Porter's Five Forces—the power of
customers to drive down prices if supply exceeds
demand
Bargaining power of suppliers
One of Porter's Five Forces—the power of suppliers
when there are few alternative sources for the
products' components
Bargaining
The fourth phase in the negotiation process, where
the parties seek an agreement
, BCG Matrix
Planning tool which uses a quadrant to map the
strategic position of a business brand based on the
brand's market share and the market's growth
potential
behavioral observation
Primary marketing research technique involving
formal or informal observation of customers and
noncustomers
boycott
Voluntary and intentional refusal to buy products
from a certain person, company, or country for
ethical or political reasons
brand equity
One of the drivers of customer equity, based on
how the customer assesses the value of the brand
brand loyalty
The faithfulness of customer's to a particular
company and its products
brand
The unique identity and associations of a company,
often captured in a design, sign, symbol, or words
that identify a product and differentiate it from
competitors
Bundling
Grouping related products together and pricing
them as a single product.
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