Marketing Management - D174 - WGU PreAssessment FINAL EXAM WITH QUESTIONS AND VERIFIED ANSWERS ALREADY GRADED A LATEST UPDATE
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D174 - WGU PreAssessment
Institution
D174 - WGU PreAssessment
Marketing Management - D174 - WGU PreAssessment FINAL EXAM WITH
QUESTIONS AND VERIFIED ANSWERS
ALREADY GRADED A LATEST UPDATE
Marketing Management - D174 - WGU PreAssessment FINAL EXAM WITH
QUESTIONS AND VERIFIED ANSWERS
ALREADY GRADED A LATEST UPDATE
Marketing Management - D174 - WGU Pre-
Assessment FINAL EXAM WITH
QUESTIONS AND VERIFIED ANSWERS
ALREADY GRADED A LATEST UPDATE
2024-2025
A popcorn company that differentiates itself from the competition with its
fresh, handmade popcorn is expanding its business to e-commerce. Given
its focus on producing high quality, gourmet popcorn, the company is
concerned it cannot keep up with demand so it's looking at new equipment
to sustain its handmade unique selling proposition and improve production
efficiency. Which extended marketing mix element will the company be
focusing on? - CORRECT ANSWER>>Process
The founder of a well-known company is focused on keeping and
cultivating profitable current customers by collecting and using real-time
customer information. Which post-marketing concept is the focus of this
company? - CORRECT ANSWER>>Relationship orientation
, Which element in the marketing mix is demonstrated by a magazine
subscription service employing telemarketing strategies during early
evening hours? - CORRECT ANSWER>>Promotion
A local doctor's office is deciding whether to install computer games in the
waiting room to entertain children who are waiting for appointments. Which
macro-level external factor encourages the office to install this technology?
- CORRECT ANSWER>>Demographic
A company in a competitive industry needs to conduct an internal and
external company analysis to determine future marketing strategies. Which
form of analysis should the company use? - CORRECT
ANSWER>>SWOT
A company has a vision and mission to make education accessible to
everyone around the world. It has innovative products and has developed
an organization around capturing new opportunities to execute the mission.
Which strategic type is this categorized as? - CORRECT
ANSWER>>Prospector
A cable company's marketing plan states that the company will lower prices
during the next year to attract customers away from competitors. At which
planning level has the statement been written? - CORRECT
ANSWER>>Tactical
A grocery store's marketing plan states that the company will purchase
billboard advertising space during the first three months of the year. At
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