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hootsuite With Questions And 100% ALL CORRECT ANSWERS 2024/2025
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hootsuite With Questions And 100% ALL CORRECT ANSWERS 2024/2025
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hootsuiteAfter analyzing the data from your social media audit, the "stop, start, continue" model can help
guide your next steps. For example, if your audit determined that video content achieves high
engagement across all platforms, what should you do? - ANSStart - increase social video
production budget
What are 2 best practices for creating videos on social? - ANSMaking sure your videos aligns
with your larger brand objectives
Creating videos that add value to your audience
External content can be a great way to fill up your content calendar, but you shouldn't share
everything that comes across your feed. What can you check to determine what external
content is worth sharing on your socials? - ANSIf the content aligns with your content pillars
relevant key topics
No matter who is writing content, your brand's personality should reflect one distinct personality
across all platforms. To make sure this happens, what are three steps you need to take?
(Choose Three Answers) - ANSCheck for existing marketing documents that defines your voice
Develop brand attributes to highlight through your social voice
Outline how your social brand voice translates to other platforms
While simply reposting other people's content can help you fill your content calendar - you still
need to put in some work. How do you add value to external content? - ANSBy dressing
external content in your brands own perspective
You've reviewed who has access to your branded social media accounts, and decided to
change the passwords. Now you need to redistribute access to people who will be directly
involved with the account. What's the most secure way to do this? - ANSUse a tool to manage
account access without sharing passwords
Your ad campaign objective is to increase product sales. Which of the following is an actionable
metric that supports that objective? - ANSClickthrough rate
There are three key factors that determine your posting schedule and frequency, which of the
following is an example of one? - ANSWhen your audience is online
What metric should you track if you want to see how many unique users are seeing your post? -
ANSReach
A content strategy is a tactical plan for how you will achieve your goals with your socials. What
are the three key components of a content strategy? - ANSResearch and analysis
, Content-specific goals
Your plan for sharing content
What is something you should consider before cross-posting a video on your socials? -
ANSThat it's formatted correctly for each platform
A new social media platform is gaining popularity, and you're considering joining it. Your
audience uses it, and you know you can provide value to them... But you're worried the time and
resource investment will take away from your existing channels, and you're not sure if it will
sufficiently support your objectives. What's the best path forward? - ANSJoin the platform and
test it, to see if it works
DEI stands for Diversity, Equity and Inclusion. What does it mean for social marketing? (Choose
Three Answers) - ANSCreating a social space that be used and enjoyed by anyone
Representing a diverse range of voices on your socials
Creating content that engages with a broad spectrum of identities
Search Engine Optimization (SEO) is a key way to get your content seen on social. What are
some best practices to make your posts more SEO friendly? (Choose Three Answers) -
ANSInclude keywords in post copy
Include brand specific hashtags in your post copy
Encourage people to share your content in your post
Regular social media reporting shows how your campaign is performing over a set period of
time. What is one of the benefits of this kind of reporting? - ANSIt allows you to check on your
performance and course-correct if things aren't working as planned
What are two things you might consider doing with your content calendar when you have
learned about a serious global event? - ANSComb through your content library to make sure
your future posts are not insensitive to the situation
Pause your publishing schedule until you can regroup with your team to plan on how to proceed
Companies need to proactively prepare for possible issues on social media, to mitigate risk and
increase the chances of a positive outcome. What is this called? - ANSA crisis management
plan
What are some examples of commonly used social media tactics? (Choose Three Answers) -
ANSPromoting user generated content
Running a contest or giveaway
Interacting with your audience in the comment section
Strategic policy documents contain key information that helps your team quickly find the
answers they need. One example is an overview of your brand's socials - what should this
overview include? - ANSEach network's content type, audience, and posting frequency
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