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TRL3704 ASSIGNMENT 2 SEMESTER 2 2024
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0845251828TRL3704
ASSIGNMENT 2
SEMESTER 2
2024
, 0845251828
Introduction
The global economy is intricately linked through complex networks of trade, with the
maritime industry playing a pivotal role in facilitating the movement of goods across
vast distances. Companies like Hapag-Lloyd have become essential partners for
manufacturers, particularly in industries that rely on the efficient and reliable
transportation of large volumes of goods, such as electronics. The growth of
seaborne trade, driven by advancements in containerisation and the strategic
deployment of shipping lanes, highlights the interconnectedness of global markets.
This assignment explores how companies like Hapag-Lloyd meet the demands of
modern trade, the characteristics of seaborne trade in manufactured products, the
critical role of the maritime industry in accessing new markets, and the specific
challenges involved in shipping high-tech electronic goods.
1.1 How Companies Like Hapag-Lloyd Cater to the Demand for Manufactured
Products
Companies like Hapag-Lloyd play a critical role in the global supply chain by
providing specialised logistics solutions that cater to the unique needs of transporting
manufactured products. Hapag-Lloyd has adopted containerisation, whereby the
product is safely and effectively transported through the sea. Standardisation of the
containers in which the product is packaged also helps to protect it from these
factors, resulting in decreased rates of damage during transport. This method is
most appropriate for high-value manufactured items such as electronic goods, which
have to be well protected against factors such as humidity and temperature changes
(Karamperidis and Valantasis-Kanellos, 2022). It is crucial that such goods can be
transported safely over long distances in order to meet the global demand for
manufactured products.
Furthermore, the firm’s use of mega-container ships as part of its fleet is one of the
key reasons for the affordable cost of transporting manufactured goods. Such big
carriers can transport thousands of containers in one trip, and since they are able to
transport a large number of containers, the cost per container is made cheaper by
this factor of production. The savings that can be achieved through the chartering of
such ships are very important in the current world trade, where firms have to cut their
operating expenses, including transport costs. Another factor is the large capacities
of these ships, and through them, manufacturers are able to export large quantities
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