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Test Bank for Final exam consumer behavior buying having being 8th Canadian Edition by Solomon
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Test Bank for Final exam consumerbehavior buying having being 8th
Canadian Edition by Solomon
Meanings we assign to sensory stimuli - ANSinterpretation
Feel of new sweater, smell of leather car seats, billboard for ice cream are examples of
responding to - ANSsensory inputs emanating from the external environment
What term roughly means whole, pattern or configuration as summarized by the saying is
greater than the sum of its parts? - ANSGestalet
What is the primary purpose of a perceptual map? - ANSoutlines where a product stands in
comparison to minds of consumers
Weber's law - ANSa retalier decides to reduce the price of a coat that normally costs $98. The
new price is $3. The sotreowner believes the reduction will catch the eye of the value shopper. If
the coat does not sell the retailer might consider this before another price change
Schema in the marketplace - ANSKetchup bottle example...changed shape to reduce oxidation
to a narrow neck bottle...chemicals allowed ketchup to be in different containers however the
consumer rejected the new shaped bottles and opted for the skinny neck bottle
Colors to be used in Japanese ad - ANSwhite background with a red foreground
The flip side of __________ is_______________ - ANSperceptual defense :perceptual vigilance
principals of psychophysics - ANSchanges in physical environment should always be matched
by equal changes perceptually..ex of Madison Wilson..she would need to research how the
perception of "sweetness" changed amount of sugar added
Perceptual processes - ANSThe way in which people select to be exposed to information, pay
attention to it, interpret it, and retain it...ex: fallen tree, road crew...EXPOSURE
Principle of similarity - ANSconsumers tend to group together objects that share similar physical
characteristics...Green Giant ad campaign "sea of green"
According to research what color creates feelings of arousal and stimulates appetites? - ANSred
Simple stimuli habituate because theydo not require attention to detail, according to what
adaptation factor? - ANSdiscrimination
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