HOOTSUITE SOCIALMARKETING CERTIFICATION EXAM 2024
ACTUAL COMPLETE EXAM QUESTIONS AND CORRECT
ANSWERS (VERIFIED ANSWERS )
ALREADY GRADED A+
brand advocacy programs should contain 4 components: program
goals, criteria for selection, a plan for onboarding, and finally -
ANSWER-a plan for continued engagement
let's say you're evaluating a customer of your organization as a
potential brand advocate. in addition to the three r's, whats another
criteria you could use to determine whether this person would
represent your organization well? - ANSWER-brand affinity
shared content can be categorized into two main categories: curated,
which is content gathered from trusted sources relevant to your
industry, and ___, which is content produced within your organization
including items like blog articles, white papers, inforgraphics, guides
and visuals - ANSWER-created
when planning out your youtube publishing schedule, stick to ____
_____, as well as a predictable publishing schedule so your
subscribers know when to look forward to your next video and what
to expect - ANSWER-a consistent length and production quality
when running a paid ad on facebook, which of the following is not a
placement option - ANSWER-facbook gropus
,when buying an ad for Instagram or facebook, begin by selecting the
_____ that most closely matches your business needs – ANSWER-
'objective'
to ensure your brand is being represented in the best light on
Instagram, and to discover content from your customers, you should
keep an eye on _____ - ANSWER-photos in which your organization
has been tagged
Instagram allows you to include clickable links in the following area(s)
- ANSWER-website field
to place a video ad over youtube videos, which option would you
choose - ANSWER-a video campaign through google ad expereince
you have just uploaded a 4 minute video clip into your IGTV Channel.
you've added hashtags in the description to support discoverability.
what's another tactic you could have used to surface this video to
your followers - ANSWER-enable automatic publishing of a 60-second
preview of the video in your feed
when optimizing your social media profiles, be sure to provide a
consistent business description across all channels. brainstorm a
handful of essential and ____ keywords that describe your company
and incorporate them into the copy of your about sections –
ANSWER-seo-friendly
, which of these is not a part of a social media strategy – ANSWER-
prospecting strategy for sales leads
research shows that most facebook users are mobile, and
engagement declines dramatically with longer posts. a rule of thumb
you should aim to write posts that are around - ANSWER-50-60
characters
when you've been successful in building a community that is well-
acquainted with your brand and products it can become
selfmonitoring. this means when a question arises - ANSWER-
community members may pipe in with an answer, thereby reducing
the resources you dedicate to customer support
when it comes to building community, which of the following is not a
form of engagement - ANSWER-geo-targeted posts and tweets
if you are creating an Instagram story, with the purpose of gathering
audience insights, which would be the bet feature to use? – ANSWER-
a question sticker or poll
partnerships with complementary business whose audience shares
values with yours are - ANSWER-a powerful way to grow your
community
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