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ESB Practice Exam Question and answers rated A+ 2024

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ESB Practice Exam Question and answers rated A+ 2024 T/F Trademark licensing is used for brand names, logos, or slogans - correct answer True This segment describes the benefits to customers based on their wants or needs and how they use the product - correct answer Behavioral T/F Trad...

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  • August 23, 2024
  • 9
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

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  • esb practice exam
  • esb practice exam question and answers rated a 20

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ESB Practice Exam
T/F Trademark licensing is used for brand names, logos, or slogans - correct
answer ✔True


This segment describes the benefits to customers based on their wants or
needs and how they use the product - correct answer ✔Behavioral


T/F Trade secret licensing must be registered with the gov - correct answer
✔True


T/F The design thinking process places a high emphasis on developing
customer empathy - correct answer ✔True


T/F The design thinking process aims to develop solutions to problems -
correct answer ✔True


You want to buy a gift shop in a popular location within a large town. Which
three factors will help you determine if the business opportunity is viable? -
correct answer ✔- Financing requirements
- Revenues and cost
- Market Size


T/F Affiliate sales programs offer commissions to companies who sell their
products - correct answer ✔True


Which two marketing platforms are examples of owned media - correct
answer ✔- Websites
- Blogs

, What does a CFO (chief financial officer) do? - correct answer ✔Creates
budgets and financial strategies
(CEO- chief executive officer, CIO-chief information officer, COO- chief
operating officer)


Which two services does direct distribution provide that fulfilment centers do
not - correct answer ✔- Product marketing
- Product manufacturing


T/F The design thinking process aims to develop a product based on the
designer's needs - correct answer ✔False


T/F Fixed cost are expenses that have to be paid by the company, regardless
of changes in revenue - correct answer ✔True


T/F An S corp, is suitable for internal companies with at least 100
shareholders - correct answer ✔Flase


T/F Variable cost depend on the increase or decrease in the amount or
services a product has sold - correct answer ✔True


T/F Value engineering changes the purpose of the product - correct answer
✔False


What is the fist step in forming a product/ market fit hypothesis - correct
answer ✔- Determine who the target customer is

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