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PRSA APR TEST QUESTIONS AND ANSWERS 2024
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PRSA APR TEST QUESTIONS AND ANSWERS 2024
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PRSA APR TEST QUESTIONSA local college has created a new role that blends both the practice of public
relations and public affairs. We know that PR is defined as the management of
organization-public relationships, the art and science of building and maintaining
relationships between organizations and their stakeholder public. What does
public affairs do?
A) It builds and maintains organizational relationships with governmental
agencies and community stakeholder groups to influence public policy.
B)It creates newsworthy stories and events to attract media attention in order to
gain public notice.
C)It builds and maintains a mutually beneficial relationshp between managers and
the employees on whom an organiztaion's success depends.
Answer: A
Rationale: Public affairs is the PR practice that addresses public policy and the
publics who influence such policy and includes PR tactics applied to governmental
relations strategies to produce excellent public policy.
Source: EPR, pp. 13
Which historical figure is credited as the "father of public relations"? (Pick two)
A)P.T. Barnum
B)Ivy Lee
C)Edward Bernays
D)Arthur Page
Answer: B, C
,Rationale: Ivy Lee is often credited with this moniker. He did much to lay the
ground work for contemporary public relations. He did not use the term "public
relations" until at least 1919, Lee contributed to many of the techniques and
principles that practitioners follow today. He was among the first to realize the
fallacy of publicity not supported by good works and to reason that performance
determines the publicity the client gets.
Bernays is known as the "other father of public relations."
Source: EPR, pp 87, 92
True or false. These principles are the PRSA Code of Ethics.
1)Advocacy
2)Honesty
3)Expertise
4)Independence
5)Loyalty
6)Fairness
Answer: True
Rationale: These 6 principles are part of the PRSA's Code of Ethics.
Source: https://www.prsa.org/docs/default-
source/about/ethics/prsa_code_of_ethics.pdf?sfvrsn=c9b66a6b_2
As the Corporate Communications Manager for your ISD, you have been tasked
with driving support from the parents of students to bring the Air Force JROTC to
the high school. You need tactics to help accomplish your strategy of enlisting
broad community support from influential parents. What are the examples of
tactics you could employ?
1)Take a survey of students and parents to gauge their interest in the JROTC
, 2)Host a parent meeting the provides time for Q&A.
3)Have an influencer draft an opinion editorial for the local paper extolling the
positive ideals for bringing a JROTC program to the high school.
4)Enlist the support of a two-star General to participate in the parent/student
meeting to discuss his time in the high school JROTC.
5)all of the above
Answer: 2, 3, 4
Rationale: Tactics are specific elements of a strategy or tools for accomplishing a
strategy. Activities are details of tactics: three meetings, two op-eds, two surveys,
etc. Option 1 is part of the research phase.
Source: APR Study Guide pp. 24
What is a random sample?
A)A random sample consists of surveying a minimum of 384 individuals out of
100,000.
B)A random sample surveys 600 individuals out of 100,000.
C)A random sample surveys 1,000 individuals out of 100,000.
Answer: A
Rationale: A random sample of 384 from a population of 100,000 will yield a
confidence level of 95 percent with a margin of error of plus or minus 5 percent.
The confidence level means that 19 chances in 20 the true result will be within
five percentage points (plus or minus) of the survey result.
Source: APR Study Guide, pp. 38
You are the vice president of corporate communications for Tesla, a Fortune 500
company. CEO Elon Musk is active on Twitter and is known for actively sharing his
business thoughts online. Another VP let's you know that Musk plans to a meet
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