Digital certification Exam Questions
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What is conversion rate optimization (CRO)? - ANS ✓The process of
increasing the percentage of website visitors who take a desired action
What are best practices for optimizing your conversion path? Select
all that apply. - ANS ✓Align your ad creative and copy to your landing
page, remove the navigation from your landing page
A Facebook core audience is based on: - ANS ✓location, demographics,
interests, behavior, and connections
Which of the following metrics does Facebook use to rate the expected
performance of your ads? Select all that apply. - ANS ✓Quality,
engagement, conversion
What is the benefit of advertising in Instagram Explore? - ANS ✓People
in Explore are in the mindset to discover content from creators they don't
follow
What is the best way to advertise on Instagram? - ANS ✓Create ad
campaigns in Facebook Ads manager
Digital certification
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Digital
What do sponsored messages on Facebook Messenger allow you to
do? - ANS ✓Advertise to people who have interacted with your business on
Facebook Messenger
What is one advantage of advertising on LinkedIn? - ANS ✓You can
target audiences with unique demographics, like job title and industry
What type of company would be most likely to find success
advertising on Pinterest? - ANS ✓A fashion brand
What is one ad type that is unique to Snapchat? - ANS ✓AR lenses
What is the difference between a brand keyword and a non-brand
keyword? - ANS ✓A brand keyword includes a brand's name, a non-brand
keyword does not include a brand's name
What is one benefit of running search ads for brand keywords? - ANS
✓They protect your traffic if a competitor bids on your brand keywords
Fill in the blank: A keyword set to ______ match type will display your
ad when the search term contains any or some combination or
variations of the words in your keyword, in any order. - ANS ✓Broad
If you have a keyword set to broad match, but you want to select
specific keywords that must be included in the search query for your
ad to be displayed, what would you use? - ANS ✓A broad match modifier
If you want to exclude your ad from being shown on searches
containing a specific keyword, what would you use? - ANS ✓A negative
keyword
Digital certification
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