C201 Business Acumen Exam Questions With Verified Solutions
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Course
WGU C201 BUSINESS ACUMEN OBJECTIVE ASSESSMENT
Institution
WGU C201 BUSINESS ACUMEN OBJECTIVE ASSESSMENT
C201 Business Acumen Exam Questions With Verified Solutions
Which part of the organizing process aids in effective and efficient progress toward planned goals and often results in changes within the organization? - ANS Evaluating results
What is the result of a company increasing the delega...
Which part of the organizing process aids in effective and efficient progress toward
planned goals and often results in changes within the organization? - ANS Evaluating
results
What is the result of a company increasing the delegation of authority and the span of
K
control? - ANS Increased number of direct reports per manager
C
Which two key elements does an effective organization include? - ANS Human
interaction, structure
LO
Why does a line organizational structure function most effectively in a crisis situation? -
ANS It established a direct flow of authority
Number the seven steps in the recruiting and interviewing process from first to last. -
ANS 1) Define job requirements, 2) Contact and visit colleges for applicants/interns, 3)
YC
Conduct employment tests, 4) Review resumes, 5) Conduct candidate interviews, 6)
Follow up interviews, 7) Hiring determination
Which primary driver does management use for an organization's structure? - ANS
Achievement of company goals
D
Which step in the organizing process results in management group work activities into
units within the organization? - ANS Departmentalization
U
A high tech startup company is launching a marketing campaign for its new social
ST
media portal by highlighting how the portal exceeds the connectivity and collaboration
capabilities of all other social media sits. Which type of competitive advantage is this
company leveraging? - ANS Customer loyalty
Which marketing strategy is devoted to maintaining continuous bottom line prices than
relying on short term price cutting tactics such as cents off coupons, rebates, and
special sales? - ANS Everyday low pricing
When would a pull promotional strategy enhance a competitive advantage to market a
product better than a push strategy? - ANS When demand for the product is driven by
the end user
, C201 Business Acumen
Which marketing tool is essential to building an effective relationship marketing
campaign? - ANS An affinity program
Which element of the promotional mix has the advantage of messaging that can be
tailored for each customer, but the disadvantage of a high cost per contact? - ANS
Personal Selling
What three factors should be addressed in a successful marketing plan? Choose 3
K
answers. - ANS Target Market, Sales revenue goals, Plan implementation timeline
(not on list, marketing budget)
C
Which three characteristics are measured in demographic segmentation? Choose 3
answers - ANS Race and ethnicity, Income, Household size
LO
In which three ways does business-buying behavior differ from consumer-buying
behavior? Choose 3 answers - ANS Buyers face organizational influences in addition
to their own preferences, purchasers often invite selected providers to bid on a
purchase, a group or committee often makes decisions
YC
Which three conditions, in a global selling environment, should a small company
leverage to create a competitive advantage? Choose 3 answers - ANS cultural
homogeneity, mobility of labor, local labor costs
D
With which two types of products does a marketing strategy rely on advertising more
than personal selling? Choose 2 answers. - ANS Consumable supplies, accessories
to primary products
U
After years of marketing a body lotion, a cosmetics company begins promoting the
ST
lotion as an the lotion as an insect repellent as well. In which three product life cycle
extension strategies did this company engage? Choose 3 answers - ANS Adding new
users, finding new uses for the product, increasing frequency of use.
What are three ways that an effective brand name can influence consumer product
recognition? Choose 3 answers - ANS It conveys an image, it depicts trademark
protection, it reflects brand equity.
A customer has purchased a product twice and intends to do so again. Which stage of
brand loyalty is this customer in? - ANS Brand preference
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