IAB Digital Media Sales Certification - Detailed Content; Questions and Answers 100% Verified
7 views 0 purchase
Course
IAB
Institution
IAB
IAB Digital Media Sales Certification - Detailed
Content; Questions and Answers 100% Verified
Tags Answer-code that advertiser provides to publisher that calls the
advertisers' server in order to. deliver a specific ad creative
Pixles Answer-a 1x1 dot embedded on a webpage which can be
ref...
IAB Digital Media Sales Certification - Detailed
Content; Questions and Answers 100% Verified
Tags Answer-code that advertiser provides to publisher that calls the
advertisers' server in order to. deliver a specific ad creative
Pixles Answer-a 1x1 dot embedded on a webpage which can be
referenced by a third party server to track activity; used to collect data for
website and ad delivery analytics such as registration, conversions, and targeting
Assets Answer-creative design, logos, images, or text provided by the
advertiser
Pacing Answer-refers to the process of ensuring that a campaign is going
to fulfill according to schedule.
Campaign Optimization Answer-the process of tracking the pacing and
the performance of a campaign, and making changes to ensure both are
successful
,IAB Digital Media Sales Certification - Detailed
Content; Questions and Answers 100% Verified
Reporting Answer-the process of keeping the buyer informed on how the
campaign is pacing and performing, as well as any optimization changes that are
being made
SIC Targeting Answer-standard industrial classification targeting that
limits unique reach
Audience Answer-a group of people who visit a specific web site or who
are reached by a specific ad network
Awareness, Consideration, Preference, Purchase Answer-The Traditional
,IAB Digital Media Sales Certification - Detailed
Content; Questions and Answers 100% Verified
Owned Media Answer-Channel a brand controls
Owned Media Answer-Media Type: Examples -
Website, Mobile Site, Blog, Twitter Profile
Owned Media Answer-Media Type: The Role -
Build for longer-term relationships with existing potential customers and earn
media
Owned Media Answer-Media Type: The Benefits -
- Control
- Cost Efficiency
- Longevity
- Versatility
, IAB Digital Media Sales Certification - Detailed
Content; Questions and Answers 100% Verified
- Niche Audiences
Owned Media Answer-Media Type: The Challenges -
- No guarantees
- Company communication not trusted
- Takes time to scale
Paid Media Answer-Brand pays to leverage a channel
Paid Media Answer-Media Type: Examples -
Display Ads, Paid Search, Sponsorships
Paid Media Answer-Media Type: The Role -
Shift from foundation to a catalyst that feeds owned and creates earned media
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller TheeGrades. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $14.49. You're not tied to anything after your purchase.
