IAB: Digital Ad Operations Certification; Questions and Answers 100% Verified
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Course
IAB
Institution
IAB
IAB: Digital Ad Operations Certification;
Questions and Answers 100% Verified
AAAA Answer-Founded in 1917, the American Association of Advertising
Agencies is the national trade association representing the advertising agency
business in the United States.
API Answer-An Application Programm...
BTF Answer-Below the Fold - a term derived from newspaper print
advertising, this means that an ad is placed on a website below the scroll line as
the page is viewed before any scrolling occurs; out of view before scrolling
CDN Answer-Content delivery network. A service that hosts online assets
and provides content management via servers located around the globe to
reduce the latency of downloads to users.
, IAB: Digital Ad Operations Certification;
Questions and Answers 100% Verified
COPPA Answer-Children's Online Privacy Protection Act. Congress enacted
it in 1998 to prohibit unfair or deceptive acts or practices in connection with the
collection, use, or disclosure of personally identifiable information from and
about children on the Internet.
CMS Answer-A content management system is a computer application
that supports the creation and modification of digital content using a common
user interface and thus usually supporting multiple users working in a
collaborative environment.
CPA Answer-Cost per action, also known as pay per action (PPA) and cost
per conversion, is an online advertising pricing model where the advertiser pays
for each specified action. Examples of "Actions" include such things as
completing a sales transaction or filling out a form.
, IAB: Digital Ad Operations Certification;
Questions and Answers 100% Verified
CPC Answer-Cost-per-click is the cost of advertising based on the number
of clicks received.
CPE Answer-Cost per Engagement - the price an advertiser pays every
time a consumer interacts with a rich media ad unit; rather than paying for all
impressions, and advertiser only pays when the desired interaction occurs [CPE
= Cost ÷ Engagement]
CPM Answer-Cost per thousand. Media term describing the cost of 1,000
impressions. For example, a Web site that charges $1,500 per ad and reports
100,000 impressions has a CPM of $15 ($1,500 divided by 100).
CPI Answer-Cost-per-install campaigns are specific to mobile applications.
In a cost-per-install campaign, publishers place digital ads across a range of
media in an effort to drive installation of the advertised application. The brand is
charged a fixed or bid rate only when the application is installed.
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