IAB- Tools, Technologies, Compliance and Standards; Questions and Answers 100% Solved
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Course
IAB
Institution
IAB
IAB- Tools, Technologies, Compliance and
Standards; Questions and Answers 100%
Solved
Real Time Bidding Answer-a way of transacting media that allows an
individual ad impression to be purchased in real-time via an automated auction
Programmatic Advertising Answer-the use of automation in th...
IAB- Tools, Technologies, Compliance and
Standards; Questions and Answers 100%
Solved
Real Time Bidding Answer-a way of transacting media that allows an
individual ad impression to be purchased in real-time via an automated auction
Programmatic Advertising Answer-the use of automation in the buying,
selling, or fulfillment of ads
Programmatic Platform Answer-a technological system that automates
the buying, running, and reporting of digital campaigns which uses real-time
data to identify the best audience(s) for the campaign.
ad inventory is purchased through an auction-based system where inventory is
available across multiple devices, places, and audiences
Ad Network Answer-Links advertisers to websites and other content
providers willing to host advertisements in exchange for payment.
, IAB- Tools, Technologies, Compliance and
Standards; Questions and Answers 100%
Solved
a broker between a group of publishers and a group of advertisers
aggregate inventory from a large - but limited - range of publishers with whom
they have relationships
Ad Exchange Answer-a technology platform or digital marketplace that
enables advertisers and publishers to buy and sell advertising space through
real-time auctions
thousands of publishers can make unsold ad space inventory available directly
to buyers to bid on automatically - no additional middleman required
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