IAB Digital Certification Study Guide; Questions and Answers 100% Verified
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Course
IAB
Institution
IAB
IAB Digital Certification Study Guide;
Questions and Answers 100% Verified
cost per thousand (CPM) equation Correct Answer-cost x 1000 % impressions
OR
cost % ad impressions
cost per sale (CPS) equation Correct Answer-cost % sales
cost per action (CPA) equation Correct Answer-cost % actions
...
IAB Digital Certification Study Guide;
Questions and Answers 100% Verified
cost per thousand (CPM) equation Correct Answer-cost x 1000 % impressions
OR
cost % ad impressions
cost per sale (CPS) equation Correct Answer-cost % sales
cost per action (CPA) equation Correct Answer-cost % actions
effective cost per thousand (eCPM) equation Correct Answer-cost(s) x 1000 %
total impressions
cost per click (CPC) equation Correct Answer-cost % clicks
click through rate (CTR) equation Correct Answer-clicks % impressions
, IAB Digital Certification Study Guide;
Questions and Answers 100% Verified
ecosystem players Correct Answer--advertisers
-agencies
-consumers
-publishers
-technologies
-tools
types of advertising Correct Answer--audio
-content
-display
-email
-social
-text
-video
, IAB Digital Certification Study Guide;
Questions and Answers 100% Verified
environments/platforms Correct Answer--connected devices (EX: over the
top, gaming consoles, smart TVs)
-desktop
-digital out of home
-internet of things (EX: wearables, appliances)
-search
-social
-traditional (EX: radio, TV, print, out of home)
-virtual reality
ATF Correct Answer-above the fold
Ad Ops Correct Answer-ad operations
, IAB Digital Certification Study Guide;
Questions and Answers 100% Verified
BT Correct Answer-behavioral targeting
BTF Correct Answer-below the fold
CTR Correct Answer-click through rate
CTC Correct Answer-click to continue
CTV Correct Answer-click to view
C7 Correct Answer-commercial ratings plus seven days
C3 Correct Answer-commercial ratings plus three days
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