IAB Digital Media Sales Certificate Exam; Questions and Answers 100% Verified
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Course
IAB
Institution
IAB
IAB Digital Media Sales Certificate Exam;
Questions and Answers 100% Verified
The term used to describe the number of times on average an ad was seen by an
individual is called what? Correct Answer-Frequency
A company that publishers use to sell their web inventory programmatically and
manag...
IAB Digital Media Sales Certificate Exam;
Questions and Answers 100% Verified
The term used to describe the number of times on average an ad was seen by an
individual is called what? Correct Answer-Frequency
A company that publishers use to sell their web inventory programmatically and
manage yield is called what? Correct Answer-SSP
What type of targeting is used to serve ads on pages only with travel-related
content? Correct Answer-Contextual
The initial campaign invoice will be sent by the inventory provider upon
completion of the first month's delivery, or within _________________ of
completion of the IO, whichever is earlier. Correct Answer-30 Days
Marketing that introduces the brand to new consumers builds consumer
___________ Correct Answer-Awareness
, IAB Digital Media Sales Certificate Exam;
Questions and Answers 100% Verified
The team at an agency that is responsible for working with publishers to launch
and monitor ad campaigns is called what? Correct Answer-Ad Ops
The best information to include in a closing slide of a wrap-up report is:
Correct Answer-
A company that offers aggregated and distributed content, as well as search
functionality, maps, email and chat capabilities is typically called what?
Correct Answer-2 continuous seconds
What type of media classification is a brand's website? Correct Answer-
Owned
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