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IAB - Digital Media Sales; Questions and Answers 100% Verified $7.99   Add to cart

Exam (elaborations)

IAB - Digital Media Sales; Questions and Answers 100% Verified

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  • Course
  • IAB
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  • IAB

IAB - Digital Media Sales; Questions and Answers 100% Verified Awareness, Consideration, Purchase, Retention, Advocacy Correct AnswerWhat are the five stages in the 'Marketing Funnel" What does PESO Stand for? Correct Answer-Paid, Earned, Shared, Owned Paid Media Correct Answer-Tradational Me...

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  • August 24, 2024
  • 10
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • IAB
  • IAB
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TheeGrades
IAB - Digital Media Sales; Questions and
Answers 100% Verified
Awareness, Consideration, Purchase, Retention, Advocacy Correct Answer-

What are the five stages in the 'Marketing Funnel"




What does PESO Stand for? Correct Answer-Paid, Earned, Shared, Owned




Paid Media Correct Answer-Tradational Media Buying




Earned Media Correct Answer-Publicity (News coverage or word of mounth)




Shared Media Correct Answer-Provides tools to its own audience to share

information about the brand (snap chat filters)




Owned Media Correct Answer-Web properties that are owned by the

advertisier

, IAB - Digital Media Sales; Questions and
Answers 100% Verified
Converged Media Correct Answer-When all media types are used (dove

campaign)




What are the four P's Correct Answer-Product, Price, Place, Promotion




The Digital Landscape Correct Answer-How marketing agencies work




What is a brand? Correct Answer-a type of product or service manudactured

or provided by a particular company under a particular name




What is a Publisher? Correct Answer-Publishers own and perate media

properties. The media content they produce and distribute is typically edited by

professionals.

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