IAB Digital Sales Training; Questions and Answers 100% Verified
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Course
IAB
Institution
IAB
IAB Digital Sales Training; Questions and
Answers 100% Verified
cost per thousand (CPM) Formula Answer-Cost X 1000 / Impressions
set cost for 1000 impressions delivered
Cost Per CLick (CPC) Forumula Answer-Cost / Clicks
Effective Cost Per Thousand (eCPM) Formula Answer-Total Cost / Total
I...
IAB Digital Sales Training; Questions and
Answers 100% Verified
cost per thousand (CPM) Formula Answer-Cost X 1000 / Impressions
set cost for 1000 impressions delivered
Cost Per CLick (CPC) Forumula Answer-Cost / Clicks
Effective Cost Per Thousand (eCPM) Formula Answer-Total Cost / Total
Impressions X 1000
Click Through Rate (CTR) Forumula Answer-Clicks / Impressions
Cost Per Action CPA Formula Answer-Cost / Actions
target audience Answer-a select group of potential or current consumers
which a business decides to aim its marketing and advertising strategies at
, IAB Digital Sales Training; Questions and
Answers 100% Verified
target audience profile Answer-description of a customer that includes
demographic and geographic and psychographic characteristics as well as buying
pattern and purchase history
What are some examples of 1st party data? Answer-credit cards that track
peoples purchase trends and personal preferences
What is 1st party data? Answer-collects info from or about users and is
the owner or controller of the website or service that the user interacts directly
e
What is 2nd party data Answer-first party data that sells or shares data to
third parties or non affiliated websites or services
, IAB Digital Sales Training; Questions and
Answers 100% Verified
What sources does 1st party data use? Answer-website analytic data,
CRM data, email data , previous campaign data, inbound or onsite search data
What are some examples of second party data? Answer-if a credit card
company shared de- identified data with an airline company looking to market
to affluent travelers
a web publisher sharing online data with an advertiser for a fee
What is 3rd party data? Answer-collects info about useers from a non
affiliate website or service - any information collected by an entity that does not
have a direct relationship with the user
Data Management Platform Answer-DMP - computing systems for
collecting integrating and managing large sets of audience data third party
information is generated on these websites and platforms and aggregated
together
, IAB Digital Sales Training; Questions and
Answers 100% Verified
Personally Identifiable Information (PII) Answer-a persons name, physical
address, or date of birth , only first parties have access to this information and
transfer it into less sensitive declasified information that can be used by other
parties
De Identified Information Answer-Cookies (used to track users of
websites), Device IDS (Apple and Google device interfiers, IP Addresses - can be
used for advertising tracking purposes
audience segment Answer-a group of persons that have been identified
as sharing a range of attributes
traditional consumer buying funnel Answer-Awareness, Consideration,
Preference, Purchase
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