IAB Digital Sales Training; Questions and Answers 100% Verified
4 views 0 purchase
Course
IAB
Institution
IAB
IAB Digital Sales Training; Questions and
Answers 100% Verified
cost per thousand (CPM) Formula Answer-Cost X 1000 / Impressions
set cost for 1000 impressions delivered
Cost Per CLick (CPC) Forumula Answer-Cost / Clicks
Effective Cost Per Thousand (eCPM) Formula Answer-Total Cost / Total
I...
IAB Digital Sales Training; Questions and
Answers 100% Verified
cost per thousand (CPM) Formula Answer-Cost X 1000 / Impressions
set cost for 1000 impressions delivered
Cost Per CLick (CPC) Forumula Answer-Cost / Clicks
Effective Cost Per Thousand (eCPM) Formula Answer-Total Cost / Total
Impressions X 1000
Click Through Rate (CTR) Forumula Answer-Clicks / Impressions
Cost Per Action CPA Formula Answer-Cost / Actions
target audience Answer-a select group of potential or current consumers
which a business decides to aim its marketing and advertising strategies at
, IAB Digital Sales Training; Questions and
Answers 100% Verified
target audience profile Answer-description of a customer that includes
demographic and geographic and psychographic characteristics as well as buying
pattern and purchase history
What are some examples of 1st party data? Answer-credit cards that track
peoples purchase trends and personal preferences
What is 1st party data? Answer-collects info from or about users and is
the owner or controller of the website or service that the user interacts directly
e
What is 2nd party data Answer-first party data that sells or shares data to
third parties or non affiliated websites or services
, IAB Digital Sales Training; Questions and
Answers 100% Verified
What sources does 1st party data use? Answer-website analytic data,
CRM data, email data , previous campaign data, inbound or onsite search data
What are some examples of second party data? Answer-if a credit card
company shared de- identified data with an airline company looking to market
to affluent travelers
a web publisher sharing online data with an advertiser for a fee
What is 3rd party data? Answer-collects info about useers from a non
affiliate website or service - any information collected by an entity that does not
have a direct relationship with the user
Data Management Platform Answer-DMP - computing systems for
collecting integrating and managing large sets of audience data third party
information is generated on these websites and platforms and aggregated
together
, IAB Digital Sales Training; Questions and
Answers 100% Verified
Personally Identifiable Information (PII) Answer-a persons name, physical
address, or date of birth , only first parties have access to this information and
transfer it into less sensitive declasified information that can be used by other
parties
De Identified Information Answer-Cookies (used to track users of
websites), Device IDS (Apple and Google device interfiers, IP Addresses - can be
used for advertising tracking purposes
audience segment Answer-a group of persons that have been identified
as sharing a range of attributes
traditional consumer buying funnel Answer-Awareness, Consideration,
Preference, Purchase
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller KarmaScores. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $25.49. You're not tied to anything after your purchase.
