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IAB Digital Sales Certification; Questions and Answers 100% Verified $12.49   Add to cart

Exam (elaborations)

IAB Digital Sales Certification; Questions and Answers 100% Verified

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  • Course
  • IAB
  • Institution
  • IAB

IAB Digital Sales Certification; Questions and Answers 100% Verified Contextual Targeting Correct Answer-targeting based on content/context of the sit/platform Example of contextual targeting Correct Answer-Reaching sports lovers on the sports section of a news site behavioral targeting Co...

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  • August 24, 2024
  • 16
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • IAB
  • IAB
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TheeGrades
IAB Digital Sales Certification; Questions and
Answers 100% Verified
Contextual Targeting Correct Answer-targeting based on content/context

of the sit/platform




Example of contextual targeting Correct Answer-Reaching sports lovers on

the sports section of a news site




behavioral targeting Correct Answer-targeting online ads to consumers

based on their web searching behavior




What are the 6 targeting categories Correct Answer-context


interest based


demo


geo


technographic

campaign criteria

, IAB Digital Sales Certification; Questions and
Answers 100% Verified

what is the standard IAB campaign cancellation clause for any guaranteed deal

Correct Answer-14 days




tags Correct Answer-code that advertiser provides to publisher that calls

the advertiser's server in order to deliver a specific ad creative




pixels Correct Answer-a 1X1 dot embedded on a web page which can be

referenced by a third party server to track activity, collect data for website and

ad delivery analytics such as registration, conversion and targeting




assets Correct Answer-creative design, logos, images or text provided by

the advertiser

, IAB Digital Sales Certification; Questions and
Answers 100% Verified
pacing Correct Answer-process of ensuring that a campaign is going to

fulfill according to schedule




campaign optimization Correct Answer-process of tracking the pacing and

performance of a campaign and making changes to ensure both are successful




unique reach Correct Answer-a measure of scale. shows how many

unique users were reached




SIC (Standard Industrial Classification) Correct Answer-four digit codes

that are used by the US government to identify the primary business of the

establishment




target audience Correct Answer-group of potential or current customers

targeted to sell a product or service

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